Marketing Analytics Delivery Manager

Job Title : Analytics Manager

Resource Level : Level 7

Location :

Mumbai / Bangalore / NCR

Analytics Offering : Marketing Ops

Detailed responsibilities :

Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards.

Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client.

Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders

Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs

Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc)

Manage a team of analysts. Responsible for mentoring, planning career growth for the resources

Establish best project management practices, leverage tools to track tasks and issues

Must Haves :

At least 10-12 years of experience in managing analytics delivery. End to end understanding of analytics lifecycle and experience in Data Management, Business Intelligence, Customer Insights & Reporting with high exposure to international clients (in direct client facing roles)

Experience in Analytics delivery, stakeholder management, project management, demand prioritization, resource allocation

Strategic thinker with excellent skills in planning, team leadership and client communications.

Strong knowledge and working experience in Marketing Platforms, especially in Analytics

Familiar with data querying and manipulation – SQL, Big Query

Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets

Nice to Have :

Hands-on experience in designing analytics implementation solutions

Knowledge of CPG / Tobacco industries

Working knowledge of visualization tools like Tableau / Power BI / Data Studio

Familiarity with offline data, survey, CRM and transaction datasets

Hands on experience in Adobe Analytics

Consumer insights using Kantar Track

Social Media tools like Talkwalker and Hootsuite

Excellent Power point and communication skills (verbal and written).

Ability to understand the business context

Strong team player and excellent problem-solving skills

Ability to work in a global collaborative team environment

Attention to detail and ability to work in high pressure environment