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Email Marketing Expert

Email Marketing Expert

ConfidentialMumbai, India
12 hours ago
Job description

Job Title : Email Marketing Expert

Location : Mumbai

Department : Marketing

Shift Timings : 12 : 00 PM – 9 : 00 PM

Notice Period : Up to 30 days

Job Summary

We are looking for a highly skilled and detail-oriented Email Marketing Executive to manage end-to-end email marketing campaigns. The candidate will be responsible for planning, executing, analyzing, and optimizing email communication that drives engagement, leads, and conversions across target audiences.

Key Responsibilities

  • Develop and execute email marketing campaigns including planning, audience segmentation, content creation & A / B testing.
  • Manage end-to-end delivery of email campaigns using email automation tools (e.g., Mailchimp, HubSpot, SendGrid, Zoho Campaigns).
  • Monitor campaign performance metrics such as open rate, CTR, bounce rate, conversion rate & unsubscribe trends.
  • Create persuasive and engaging copy tailored to multiple audience segments.
  • Conduct regular database hygiene : list segmentation, lead nurturing, and removal of inactive / bounced contacts.
  • Collaborate with design, content, and sales teams to ensure alignment with business objectives.
  • Implement personalization and automation workflows to increase email engagement.
  • Drive conversion-focused landing pages aligned with campaign goals.
  • Ensure compliance with email marketing best practices and regulations (GDPR / Spam Act / CAN-SPAM).
  • Analyze campaign insights to provide weekly / monthly performance reports and optimization suggestions.

Required Skills & Experience

  • 1–3 years of proven experience in email marketing or digital marketing roles.
  • Strong knowledge of email automation platforms (Mailchimp / HubSpot / etc.).
  • Excellent command over English content writing, proofreading & campaign messaging.
  • Basic knowledge of HTML & email templates.
  • Understanding of CRM platforms and lead management.
  • Analytical mindset with familiarity in using reporting tools like Google Analytics, Power BI, etc.
  • Knowledge of marketing automation, drip campaigns & lead scoring.

    • Preferred Qualification

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Certifications in Email Marketing or Digital Marketing (Google, HubSpot, Meta etc.) are added advantages.

    • Soft Skills

  • Strong communication and collaboration skills
  • Creative approach toward segmentation & user engagement
  • Time-management and ability to meet deadlines
  • Results-driven and proactive mindset

    • Apply Now -

    Share you CV on [HIDDEN TEXT] or 9326048063

    Skills Required

    Power Bi, Hubspot, mailchimp, Email Marketing, lead scoring, Marketing Automation, Google Analytics

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