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Digital Marketing Lead, Beauty (Consultant)

Digital Marketing Lead, Beauty (Consultant)

The Face Shop India OfficialRepublic Of India, IN
2 days ago
Job description

About HOLISTIQUE Beauty :

HOLISTIQUE Beauty is home to some of the world’s most loved skincare brands, including The Face Shop India . We are on a mission to make global skincare rituals accessible and exciting for Indian consumers. With our deep-rooted belief in beauty that cares , we bring science-backed, nature-inspired products to every skincare enthusiast.

As our Head of Marketing steps into a beautiful new chapter of motherhood, we’re seeking a Consultant Brand Head — a visionary leader with 10+ years of experience in beauty, skincare, or personal care — to guide The Face Shop India through its next wave of digital growth and brand evolution.

Your Role at a Glance :

You’ll be the strategic guardian of The Face Shop India — steering brand strategy, digital innovation, and revenue growth. With 90% of sales driven by online channels, you’ll be at the forefront of crafting high-impact, data-led, and AI-powered marketing campaigns that convert awareness into advocacy.

Key Responsibilities

1. Brand Leadership & P&L Ownership

  • Chart the brand’s growth roadmap, balancing premium positioning with profitability.
  • Partner with cross-functional teams to deliver seamless online + offline brand experiences.
  • Take charge of the brand P&L — driving topline growth while optimizing spends.

2. Digital-First Growth & AI-Driven Marketing

  • Spearhead performance marketing across Meta, Google, and YouTube with a sharp eye on ROI.
  • Harness AI tools to personalize content, enhance campaign effectiveness, and track engagement.
  • Strengthen influencer partnerships and digital storytelling to amplify brand visibility.
  • 3. Skincare Expertise & Content Excellence

  • Transform product insights into powerful narratives that educate and inspire consumers.
  • Lead creative directions for campaigns highlighting The Face Shop’s unique product benefits.
  • Collaborate with creative, design, and content teams to maintain consistent brand tonality.
  • 4. E-Commerce & Retail Integration

  • Align marketing and sales strategies across key platforms — Amazon, Nykaa, Flipkart, and brand.Com.
  • Drive online conversion through campaigns that merge storytelling with shoppability.
  • Support retail activations that reinforce digital-led awareness in offline spaces.
  • 5. Insights, Innovation & Growth

  • Analyze market dynamics, consumer trends, and category evolution to identify opportunities.
  • Pilot innovative marketing technologies and growth hacks to stay ahead in the beauty landscape.
  • Who You Are

  • Experienced Leader : 10+ years in brand marketing, ideally in beauty, skincare, or personal care.
  • Digitally Native : Expert in performance marketing, social strategy, and influencer ecosystems.
  • Business-Driven : Strong grasp of P&L management and measurable business outcomes.
  • Innovative Thinker : Fluent in AI-driven marketing tools and emerging digital trends.
  • Educational Background : MBA or equivalent degree from a reputed institution preferred.
  • Why Join Us (Even if It’s for a Year!)

  • Lead a global skincare brand in one of its most exciting growth phases.
  • Work in a dynamic, entrepreneurial environment that values creativity and agility.
  • Collaborate with passionate teams across marketing, retail, and digital commerce.
  • Competitive compensation with performance-linked rewards .
  • A chance to leave your creative fingerprint on a leading international beauty brand.
  • If you live and breathe beauty marketing — and believe great brands are built on strategy, storytelling and soul — we’d love to hear from you.

    📩 Apply Now : careers@holistiquebeauty.in

    (Subject : Consultant – Brand Head | The Face Shop India)

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    Digital Marketing Lead • Republic Of India, IN

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