HCL Unica Consultant

About Craft CXM

Craft CXM are Marketing Technology specialists that specialise in ensuring our clients reach an optimum technology ecosystem across all communication channels enhancing experiences for the end customer. We pride ourselves on being the trusted advisor by following our core foundations of operating with transparency, Integrity, excellence, and value to our clients.

The Opportunity

Due to the continued success of the business and our future growth plans, we have an exciting opportunity within our Unica team. The role will involve supporting our customers in designing and delivering best practice communication using the HCL Unica technology. Craft CXM consultants have experience in data, direct marketing, and technology, delivering high value, best-practice solutions. The successful candidate will have the opportunity to continue this, supported by our experienced leaders.

Main Responsibilities

Campaign Development : Configure, execute, and optimise customer communication campaigns using Unica, ensuring adherence to best practices.

Platform Database : Utilise platform databases, segmentations and preference centre / optout processes effectively.

Consultative Support : Provide consultative advise and hands on guidance to assigned clients ensuring campaign objectives are achieved, aligned to best practice methodologies.

Customer Enablement : Enable allocated clients across Unica platform best practices, automations and processing standardising build methodologies.

Solution Design : Able to design and implement solutions to client challenges using technology and operational process automations, championing best practice adoption.

Craft CXM Benefits

At Craft CXM, we believe in ensuring all our team enjoy a healthy work-life balance supporting our team daily with full support and benefits package which includes :

25 days annual leave in addition to India public / state holidays

Mon-Fri workweek with strong emphasis on personal well-being

Birthdays off

Home Office allowance

Health & Wellbeing

Internet allowance

• MORE

Experience we're looking for

3+years of hands on experience within the Unica suite, including Campaign, Interact & Optimize.

Strong SQL knowledge and experience in querying databases.

Experience in a consulting or Martech organisation.

Excellent written and verbal communication skills.

Understanding of campaign briefs and experience in handling complex segmentation.

Proficiency in HTML & CSS is a plus.

Experience working with international clients, with a preference of APAC clients.