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Senior Product Manager - Ortho

Senior Product Manager - Ortho

ConfidentialMumbai
2 days ago
Job description

Key Responsibilities :

1. Strategic Product Management :

  • Develop and implement  marketing strategies and brand plans  for the orthopedic product portfolio (e.g., pain management, bone health, cartilage repair, osteoporosis drugs).
  • Conduct  portfolio analysis  to identify growth opportunities, lifecycle management, and new product introductions.

2. Market Research and Analysis :

  • Analyze market trends, competitor activities, prescriber behavior, and patient needs within the orthopedics segment.
  • Use data to generate actionable insights for positioning, pricing, and promotional strategies.

    • 3. Brand Promotion and Campaign Management :

  • Design  brand promotional materials  (visual aids, leave-behinds, doctor inputs, campaign themes).
  • Plan and execute  scientific marketing initiatives , CME programs, KOL (Key Opinion Leader) engagements, and conference participations.
  • Ensure alignment with ethical marketing practices and regulatory guidelines.

    • 4. Sales Force Training and Support :

  • Develop  product training modules  and conduct training for the sales force on product knowledge, objection handling, and positioning.
  • Provide tools and continuous support to the field force to drive product uptake.

    • 5. Cross-functional Collaboration :

  • Work with  Medical Affairs ,  Regulatory ,  Supply Chain , and  Sales  teams to ensure effective execution of product strategies.
  • Coordinate with manufacturing and R&D for product availability and new launches.

    • 6. Sales Analysis and Budgeting :

  • Monitor  sales performance vs. targets , track ROI of marketing activities, and revise strategies accordingly.
  • Prepare  sales forecasts , marketing budgets, and expense tracking.

    • 7. New Product Launches :

  • Lead the end-to-end process of launching new ortho products, including market assessment, branding, pricing, and field activation plans.
  • Ensure post-launch evaluation and feedback integration.

    • Skills Required

    Sales Analysis, Budgeting, New Product, Medical Affairs, Product Management, Ortho

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