As a Associate Creative Director - Copy at Havas Media, you will be working closely with the Creative team. Prime objective is to action strategies, by giving it the brands voice, that reaches out to hold on to the attention of the target audience.
KEY RESPONSIBILITIES :
- Attending briefing meetings to understand creative aspects of the brief firsthand
- Understanding the brand tone
- Understanding brand requirements in terms of look and feel of creatives
- Thorough referencing (industry, brand, competitor research)
- Discussions with the Strategy team to have a clear understanding of strategies developed for brands
- Conceptualizing strategies and briefs and creating content in tune with brand tone
- Approving creative content in terms of pitch copies, scripts, campaign copies, case study content etc.
- Strengthening a basic understanding of Media and SEO so as to successfully write media copies
- Working with relevant teams to piece together final creative
- Coordinating with BD and Strategy teams for finalization of decks
- Attending pitch meetings along with BD and Strategy team to elaborate on creative aspects of the deck
- Ideation with Strategy, BD, CS teams to develop a pipeline of creatives for brand campaigns
- Evaluate industry trends and competitor offerings to identify best practices and improve current offerings
- Overall quality check of content written by team
PROFILE REQUIREMENTS :
5+ years relevant work experienceA Degree in Marketing, Advertising or relevant fieldAble to use new, improved and apt methods of researchStrong command over English languageExcellent vocabularyHave in-depth understanding of all digital media marketing platformsPREFERRED SKILLS :
Proficient in using all MS Office softwares (optional)Creative thinkingAbility to add an innovative touch to work at handQuick conceptualization of ideasUp to date on creative trendsSkills Required
Creative Writing, Brand Strategy, Content Development, Digital Marketing, Social Media, Campaign Management, Copy Editing