Demand Generation Specialist

About Us :

Newfold Digital is a leading web technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold’s mission is to empower success in a connected world with a focus on helping businesses of all sizes thrive online. The company's world-class family of brands includes BlueHost, HostGator, iPage, Domain.com, A Small Orange, MOJO Marketplace, BigRock, and ResellerClub.

As a Digital Demand Generation & Media Specialist, you are responsible for managing the Paid Ad platforms for Newfold brands, globally.

This includes Planning, Implementation, Execution, Monitoring, and Reporting of multi-channel campaigns across Search, Display, Programmatic, Native, Ad Exchanges , Social Ad Platforms and other mid-funnel and brand-led platforms.

We are looking for someone who not only excels in performance marketing, but also understands audience behavior across the mid-funnel , and can design brand-focused, demand-generating campaigns that influence perception while driving measurable outcomes.

What you’ll do & how you’ll make your mark.

• Plan, execute, and optimize mid-funnel, brand-led, and demand-generation campaigns across multiple platforms including Programmatic, Native, and Ad Exchanges.
• Create and manage digital marketing campaigns from planning → setup → QA → final analysis.
• Lead Native and Programmatic campaigns (Taboola, Outbrain, DV360, etc.) with a strong understanding of audience targeting and brand goals.
• Drive customer acquisition and brand uplift with a performance-first yet brand-conscious approach.
• Build campaign strategies for awareness, consideration, and engagement phases of the funnel.
• Monitor and refine campaign performance using analytics and reporting tools.
• Draft, track, and optimize digital budget allocations across mid-funnel and upper-funnel channels.
• Conduct A / B testing to improve messaging, creatives, and user experience.
• Deliver daily / weekly / monthly KPI reports, highlighting insights and next steps.
• Collaborate with creative, brand, and product teams to ensure alignment between campaign messaging and brand positioning.
• Stay updated on latest industry trends, best practices, and emerging ad technologies.

Who you are & what you’ll need to succeed.

Ad Platforms (Must Have)

Tools & Insights

Good to have

Why you’ll love us.