Senior Brand Storyteller

About Us

Barcode Entertainment : Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE , Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Role Overview

Barcode is looking for a Copy Head to define and drive the voice across lifestyle, youth culture, beauty, entertainment, and influencer campaigns. This role leads all copy output and elevates brand narratives across formats.

Key Responsibilities

• Set and uphold tone-of-voice and copy standards across all client brands.
• Lead a team of writers to create scripts, taglines, social assets, brand lines, and campaign concepts.
• Build ideas in partnership with art directors and creative leads.
• Oversee copy quality, clarity, and strategic alignment across all deliverables.
• Collaborate with strategy and account teams to translate briefs into standout creative solutions.

Requirements