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Digital Sales Optimization Lead

Digital Sales Optimization Lead

The Face Shop India OfficialRepublic Of India, IN
2 days ago
Job description

Company Profile :

Holistique Beauty is an international skincare business, and The Face Shop is one of our esteemed brands. We are dedicated to delivering high-quality skincare products to enhance our customers' beauty and well-being. We are currently seeking an Ecommerce Manager from Beauty, Skincare & Personal Care industry with 7-10 years of experience.

Key Responsibilities :

Sales Budget and Proforma Achievement

  • Develop and manage sales forecasts, ensuring alignment with business objectives.
  • Create and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
  • Monitor sales performance across e-commerce platforms and take corrective actions when necessary.
  • Optimize spend on visibility, search, and discounts to maximize ROI and meet sales targets.

Visibility and Search Optimization

  • Design and implement paid and organic visibility campaigns to drive traffic and conversions.
  • Manage keyword bidding strategies to improve product search rankings and discoverability.
  • Collaborate with internal teams to ensure optimal content, creatives, and product listings.
  • Discount and Promotion Strategy

  • Develop effective discounting strategies to boost sales without compromising margins.
  • Track competitor activities and adjust promotional plans accordingly.
  • Ensure seamless execution of promotional campaigns with clear communication to stakeholders.
  • Marketplace Management & Brand Visibility

  • Manage key marketplace relationships to secure visibility opportunities and negotiate promotions.
  • Collaborate with marketplace account managers to improve platform performance.
  • Ensure timely product uploads, inventory updates, and order fulfillment processes.
  • Analytics and Reporting

  • Develop dashboards to track sales performance, budget utilization, and ROI metrics.
  • Conduct detailed performance analysis to identify gaps and opportunities for growth.
  • Provide regular reports with actionable insights to senior management.
  • Qualifications & Skills Required :

  • Bachelor’s / Master’s degree in Business Administration, Marketing, or a related field.
  • 7-10 years of experience in e-commerce management, sales budgeting, and digital marketing.
  • Strong understanding of marketplace algorithms, SEO, and digital advertising strategies.
  • Proven track record of achieving sales targets and maximizing ROI.
  • Excellent analytical, communication, and stakeholder management skills.
  • Key Performance Indicators (KPIs) :

  • Achievement of sales budget targets.
  • ROI from visibility, search, and discount campaigns.
  • Marketplace growth in terms of sales, traffic, and conversion rates.
  • Effective budget utilization with minimal variance.
  • Location : Worli Mumbai

  • Candidates willing to travel to Worli & Work from Office should only apply.
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    Digital Lead • Republic Of India, IN

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