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Salesforce Marketing Cloud Architect

Salesforce Marketing Cloud Architect

DBiz.aiCochin, Republic Of India, IN
11 days ago
Job description

Job Title : Salesforce Marketing Cloud Specialist

Overview

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role is purely technical, with a focus on platform scalability, governance, and innovation — not day-to-day campaign execution.

The ideal candidate will have 5+ years of technical, hands-on SFMC experience , expertise in integrations with Salesforce CRM, and the ability to deliver advanced, personalized customer journeys across multiple business units.

Key Responsibilities

Platform Management & Modules

  • Architect and optimize SFMC modules : Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications .
  • Build reusable frameworks, templates, and automations that improve efficiency and governance.
  • Implement Einstein features (e.G., Send-Time Optimization, Engagement Scoring) for AI-powered personalization.

Integration & Data Management

  • Design and maintain robust integration with Salesforce Sales / Service Cloud and other enterprise systems via APIs and connectors.
  • Develop advanced SQL queries, joins, and unions for precise audience segmentation.
  • Maintain secure, bidirectional data sync while ensuring compliance and data integrity.

    • Dynamic Content & Personalization

  • Build advanced AMPscript and SSJS for personalized content at scale.
  • Implement multilingual and context-driven personalization for global audiences.

    • Automation & Journey Orchestration

  • Architect scalable lifecycle journeys : onboarding, renewals, service updates, and transactional triggers.
  • Optimize automations with monitoring, error handling, and alerting.

    • Governance & Compliance

  • Enforce GDPR, CAN-SPAM, and global consent management.
  • Document and implement audience governance, opt-in / out processes, and compliance workflows.

    • Collaboration & Enablement

  • Partner with CRM, IT, and marketing to align data and technical requirements.
  • Provide technical enablement, documentation, and training for internal stakeholders.
  • Liaise with vendors / partners on advanced implementations.

    • Qualifications

  • Bachelor’s degree required;

    • Master’s / MBA preferred.

  • 5+ years of technical, hands-on SFMC experience (not campaign operator).
  • Expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages .
  • Advanced proficiency in AMPscript, SQL, SSJS, HTML / CSS .
  • Strong experience integrating SFMC with Salesforce CRM and APIs.
  • Knowledge of Einstein AI for SFMC (Send-Time Optimization, Scoring).
  • Understanding of data governance and compliance frameworks (GDPR, CAN-SPAM, CASL, etc.) .
  • Salesforce certifications preferred : SFMC Developer, SFMC Consultant, Marketing Cloud Administrator .
  • Excellent technical documentation and troubleshooting skills.
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    Salesforce Architect • Cochin, Republic Of India, IN

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