AVP / VP - Product

About the Company

Our client is a high-growth consumer technology company with a hardware + mobile app ecosystem that boasts significant DAU and MAU. With a passionate community of users, the company is now entering its next phase of growth, focused on building innovative monetization models, driving user retention, and creating engaging gamified experiences.

Role Overview

We are seeking a seasoned Product Leader (AVP / VP) to own and scale the company’s user monetization, growth, gamification, and retention strategies. This is a critical leadership role for someone who thrives at the intersection of product strategy, user psychology, data-driven growth, and consumer experience design. The candidate will directly influence topline revenue, user engagement, and the long-term stickiness of the platform.

Key Responsibilities

Monetization Strategy :

Design and execute product-led monetization levers (subscriptions, freemium / premium tiers, in-app purchases, ad models, etc.) to unlock new revenue streams.

User Growth & Retention :

Build features, funnels, and journeys that accelerate new user activation, increase DAU / MAU stickiness, and drive long-term retention.

Gamification & Engagement :

Conceptualize and launch gamification frameworks (loyalty programs, rewards, leaderboards, challenges, community features) to enhance user delight and lifetime value.

Data-Driven Experimentation :

Drive A / B tests, cohort analyses, and growth experiments to validate hypotheses and scale winning initiatives.

Cross-Functional Leadership :

Partner with engineering, design, analytics, marketing, and business teams to deliver high-impact product initiatives at speed.

User Insights :

Leverage user research, behavioral data, and market benchmarking to inform product roadmap decisions.

Team Leadership :

Build and mentor a strong product team focused on growth, monetization, and engagement.

Key Requirements

8–15 years of product management experience, with at least 5 years leading growth / monetization / retention for a consumer-facing app at scale (millions of DAU / MAU).

Proven track record of delivering measurable revenue and engagement impact through product innovations.

Strong expertise in subscription models, in-app monetization, gamification, and user lifecycle management.

Deep analytical skills with hands-on experience in experimentation, cohorting, and funnel optimization.

Strong grasp of consumer psychology, user experience principles, and engagement mechanics.

Demonstrated success in building and scaling high-performing product teams.

Excellent communication and stakeholder management skills, with the ability to align diverse teams around a shared vision.