Digital Marketing Performance Lead

Job Summary

The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima’s digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment.

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.
• Optimize campaigns to maximize conversions, ROI, and overall performance.
• Conduct keyword research, audience segmentation, and targeting strategies.
• Monitor daily campaign performance, identify trends, and adjust strategies accordingly.
• Run A / B tests on ads, creatives, and landing pages to improve performance.
• Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.
• Manage advertising budgets, pacing, and bidding strategies.
• Prepare weekly and monthly performance reports with actionable insights.
• Explore new growth channels and evaluate opportunities for scaling customer acquisition.
• Stay updated on platform algorithms, industry trends, and new advertising tools.

Required Skills & Expertise

Soft Skills

Preferred / Nice-to-Have Skills

Relative / Core Experience :

04 to 06 years