Paid Media Strategy Lead

About Dentsu India :

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.Dentsu.Com /

https : / / www.Dentsu.Com / careers

Role summary :

Job Title : Senior Manager - Paid Media

Location : Gurgaon

Total experience : 5-8 Yrs.

Role overview :

We are looking for an experienced and strategic Digital Marketing Manager to lead performance marketing efforts across Search, Social, and Programmatic channels for a diverse set of clients. The ideal candidate will have a strong command of digital platforms, analytical thinking, and proven experience in managing both teams and clients.

This is a role that combines strategic planning, campaign performance management, and people development. You will be responsible for driving measurable business outcomes, enhancing digital strategy for clients, and guiding a growing team of marketing professionals.

Key Responsibilities :

• Leads strategy, performance and account management on all key digital channels (Search, Social, Programmatic etc) for a variety of clients.
• Be responsible for full client management process from enabling acquisition and onboarding, to day-to-day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
• Manage a team of 10-15 people reporting into you and be responsible for Team Growth and planning personal development programs for subordinates.
• Own, manage and grow digital channel strategies for a client portfolio of 8-10 accounts.
• Work with leadership to modify strategic plans to provide expert advice, strategic thinking and guidance to client on all digital campaigns and delivery.
• Understand and stay current on industry trends, competitive landscape and internal product development efforts.

Qualifications :