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Product Manager - Oncology

ConfidentialHyderabad / Secunderabad, Telangana

30+ days ago

Job description

We are looking for a Product Manager to develop, implement, and maintain long-term strategies for high-potential products in our current and future portfolio, aiming to maximize market share and profitability through strategic planning and execution.

Roles & Responsibilities

You will be responsible for conducting an in-depth evaluation of the competitive landscape and identifying source of growth for assigned brands. This involves defining key success factors and requirements necessary for a successful perception building for brands handled in covered therapy areas.
You will define the commercial strategy for the product early on, including market access strategy and plan, and creating marketing materials.
Your role includes supporting countries in generating local market access, if required, and executing market research activities to evaluate market potential and strategies.
You will also identify and mitigate potential hurdles, threats, and risks, both at the front end and back end.
You will ensure cross-functional alignment on forecasts, product volume capacity requirements, and launch preparation, including recommendations for long-term product-specific capacity investments.
You will be accountable for the product's profit and loss (P&L), including profitability calculation reflecting product-specific sales and marketing costs and other investments before and after handing over to markets.
Your role includes defining and monitoring the life cycle management strategy with development teams and optimizing product allocation for products under supply constraints.
Your responsibilities extend to portfolio optimization and rationalization, involving commercial growth strategies, portfolio rationalization, and conducting in-depth costing analysis and improvement strategies to enhance overall performance.

Qualifications

Educational qualification : B.Pharm. / M.Pharm. and MBA

Minimum work experience : 2-4 years of experience in Brand Management

Skills & attributes :

Technical Skills

Proficiency in managing and coordinating development projects from initiation to completion, including setting project goals, timelines, resource allocation, and risk management.

Experience in preparing for new product launches, including market analysis, competitor research, launch strategy development, and coordination with various departments to ensure successful market entry.

Expertise in overseeing the entire lifecycle of commercial products, including product planning, pricing, positioning, and promotion to maximize profitability and market share.

Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making.

Knowledge of market access strategies and marketing tactics to ensure products are accessible to target markets and effectively promoted to healthcare providers, payers, and patients.

Proficiency in sales and marketing strategies, including customer relationship management, lead generation, sales forecasting, promotional campaigns, and sales performance analysis.

Behavioural skills

Ability to collaborate effectively with cross-functional teams, including R&D, marketing, sales, finance, and regulatory affairs, to achieve project objectives and deliver end to end results.

Strong leadership and communication skills, with the ability to influence stakeholders at all levels.

Critical thinking and problem-solving skills for investigations and process optimization.

Strong strategic thinking and decision-making skills.

Attention to detail and ability to multitask in a fast-paced environment.

Skills Required

market access, Brand Management, lifecycle management , Competitive Analysis, product strategy

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Product Manager • Hyderabad / Secunderabad, Telangana