Location : Remote
Type : Full-Time
Department : SEO & Marketing
Reports To :
SEO Manager / Head of Growth
About the Role
We’re looking for a
creative and passionate SEO Content Writer
who can craft
real, authentic, and engaging content
that strengthens our brand voice and drives organic growth.
In a world flooded with AI-generated copy, we’re seeking a
true writer
— someone who understands how to connect with readers, build trust, and send strong SEO signals through genuinely valuable, human-written content.
You’ll work closely with our SEO and marketing teams to create high-impact product descriptions, category copy, and editorial content that helps our eCommerce brand rank higher, convert better, and stand out online.
Key Responsibilities
Write
original, high-quality, and SEO-optimized
content for :
Product pages (titles, descriptions, highlights, FAQs)
Category pages and collection landing pages
Blog posts, buying guides, and brand storytelling pieces
Campaign pages, email content, and landing pages
Collaborate with SEO and marketing teams to
develop content strategies
that support organic growth.
Conduct keyword research and
align writing with user intent, funnel stage, and conversion goals.
Create compelling, benefit-driven product content that’s authentic, non-AI, and emotionally resonant.
Optimize on-page elements — meta titles, descriptions, internal linking, and structured content formatting.
Regularly audit, update, and refresh
existing content to maintain ranking performance and topical authority.
Work cross-functionally with creative and tech teams to ensure each page aligns with brand, tone, and SEO standards.
⚙️
Requirements & Skills
2+ years of proven experience as a
Content Writer, SEO Writer, or Copywriter , ideally in
eCommerce ,
D2C , or
lifestyle / apparel
domains.
Strong understanding of
on-page SEO , keyword placement, and content hierarchy.
Excellent command over English with perfect grammar, tone consistency, and storytelling ability.
Ability to write
genuine, non-AI, human-centric content
that performs well in search results.
Working knowledge of SEO and analytics tools like Google Search Console, Ahrefs, SEMrush, or SurferSEO.
Experience writing for large-catalog eCommerce sites (product / category pages) is a major plus.
Highly organized with the ability to
meet deadlines and manage multiple content projects.
Strong research skills and an understanding of buyer psychology
and
search intent.
Preferred Skills
Experience writing
conversion-focused
eCommerce copy (product descriptions, collection blurbs, etc.)
Familiarity with
Shopify ,
WordPress , or other CMS platforms.
Basic understanding of HTML for web formatting (nice to have).
Knowledge of content performance metrics (CTR, engagement, dwell time).
Why Join Us
Be part of a growing eCommerce brand focused on
quality, storytelling, and authenticity.
Work directly with SEO and marketing leadership on impactful organic growth initiatives.
Freedom to write creatively while driving real business results.
Flexible work culture, creative autonomy, and performance-based growth opportunities.
Content Writer • Nadiad, Gujarat, India