Senior Designer (Womens Ethnic Apparel)

Role Summary

To lead the design and development of the Women’s Ethnic Wear range by translating consumer insights, fashion trends, and brand vision into commercially successful and trend-forward collections. The role is responsible for driving design innovation, ensuring timely range delivery, and maintaining distinct brand aesthetic across all seasons.

Key Responsibilities

Range Creation & Development

• Lead the design strategy and range planning as per the seasonal buying calendar.
• Conceptualize and develop trend-right, value-focused collections aligned with Easybuy’s brand positioning.
• Plan and conduct range presentations to showcase the creative direction and seasonal stories.
• Use the Easybuy color palette as a base, ensuring consistency and brand coherence.
• Ensure smooth season-to-season transitions by maintaining balance between innovation and core product continuity.
• Review and approve pre-production sample translations including lab dips, color cuttings, print strike-offs, styling, fits, trims, and embellishments in collaboration with the Buying and Sourcing Teams.
• Oversee preparation and accuracy of tech packs, ensuring design integrity during production.

Trend Research & Forecasting

Analysis & Innovation

Collaboration & Leadership

Key Result Areas (KRAs)