Behavioral Data Analyst

Customer & Loyalty Insight Analyst

Location : Bangalore (Hybrid)

Type : Full-Time

Team : Data Centre of Excellence

This role is for you if you are :

• Proactive and naturally inclined to investigate patterns, issues, and opportunities
• Comfortable presenting to senior stakeholders and influencing decisions with insight
• A strong storyteller who can distil complex data into clear, actionable narratives
• Experienced working with product data and event-level behavioural analytics
• Energised by a fast-paced, startup-style environment with high ownership and ambiguity

About the Role

We are looking for a Customer & Loyalty Insight Analyst to join our Data Centre of Excellence and drive deep behavioural understanding across our loyalty programme. This role sits at the intersection of CRM measurement, promotional performance, and product feature analytics. You will analyse how customers respond to campaigns, promotions, and product experiences, diagnose why behaviours change, and recommend targeted interventions to improve activation, engagement, usage frequency, and long-term loyalty.

You will work closely with Senior Analysts, CRM and Promo teams, Product Managers, and Data Engineering to ensure insights directly influence targeting strategies, feature decisions, and programme optimisation.

Key Responsibilities

1. Loyalty Programme Insight & Behavioural Deep-Dives

2. CRM Measurement & Targeting Insight

3. Promotion Performance & Targeting

4. Product Feature Measurement & Behaviour Analytics

5. KPI Monitoring & Root Cause Analysis

6. Reporting, Storytelling & Stakeholder Influence

What We’re Looking For

Experience

Technical Skills

comfort analysing largebehavioural / event datasets

Mindset & Capabilities

Why Join Us?