Public Relations Manager Fashion

Job Description :

We are seeking a passionate and experienced Public Relations Manager – Fashion to lead communications and media strategy for fashion and lifestyle clients. The ideal candidate will have a strong network within the fashion media landscape and a deep understanding of the fashion industry's trends, tone, and audience. This role involves spearheading high-impact campaigns that elevate our clients’ presence across editorial, influencer, and digital platforms.

Key Responsibilities :

• Fashion Media Relations & Thought Leadership : Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
• PR Strategy : Design and lead integrated PR campaigns that reflect each brand’s aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
• Event PR & Brand Showcases : Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
• Crisis Communication : Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
• Content & Messaging : Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
• Stakeholder Engagement : Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
• Executive Communications : Support fashion founders and brand leaders with media training, key message development, and interviews.
• Team Leadership : Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
• Performance Metrics & Reporting : Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
• Budget Oversight : Oversee campaign budgets while maximizing visibility within fashion media and events.
• Brand & Reputation Management : Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.

Qualifications :