Freelance Graphic Designer

TaxBuddy helps millions of Indians file taxes quickly and accurately, combining expert assistance with AI. We’re growing fast on Instagram, YouTube, and WhatsApp. We’re looking for a social-first designer who can turn complex money topics into thumb-stopping visuals.

What You’ll Do Design daily social content : Instagram carousels, reels covers, short video graphics, YouTube thumbnails, story templates, LinkedIn creatives, and WhatsApp broadcast art.

Own the visual system : Maintain and evolve our social brand guidelines, typography, color, iconography, and illustration style.

Concept → Creative : Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.

Motion & video support : Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.

Data-informed design : Iterate based on performance metrics (shares, saves, CTR, watch time) with rapid A / B tests (e.g., two thumbnail variants).

Speed + quality : Turn around quick news-reactive posts without sacrificing clarity or brand tone.

Collaborate : Work closely with content, copy, and performance teams to align on campaign objectives and timelines.

Asset management : Maintain a clean, searchable library of design files and templates.

What You’ve Done (Must-Haves) 2–5 years of hands-on social design experience for consumer brands or media (finance / fintech is a plus).

A strong portfolio of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations).

Proficiency in Figma and Adobe CC (Photoshop, Illustrator); basic After Effects / Premiere for motion.

Comfort with data visualization (turning numbers into clean, digestible graphics).

Solid typography & layout fundamentals, with sharp attention to detail and consistency.

Ability to work in fast sprints , manage multiple briefs, and deliver on deadlines.

Fluency in English; working knowledge of Hinglish tone for culturally relevant posts.

Nice to Have Experience designing for WhatsApp campaigns and YouTube (thumbnails that drive CTR).

Knowledge of AI / automation tools (e.g., Firefly, Midjourney, Runway) to speed up workflows.

Basic illustration skills (simple, on-brand characters / icons).

Understanding of Indian tax / personal finance content and what hooks drive shares.

How We Measure Success (KPIs) Growth in shares, saves, and completion rate on carousels / reels.

CTR uplift on thumbnails and ad creatives.

Production velocity : quality output per week without rework.

Consistent brand adherence and reduced time-to-publish.

What You’ll Get Impact : Your designs will educate millions and demystify money.

Creative freedom with a data-driven team that loves to experiment.

Learning budget, modern tools, and a collaborative, no-ego culture.