Marketing Executives

Job Description

Brand Management & Promotion

o   Developing and executing marketing plans for assigned product categories.

o   Social Media and Digital Marketing Campaigns to develop impactful results.

Market Research & Analysis

o   Conduct regular market research to identify consumer needs

o E merging trends, and Competitor activities .

o   Provide insights and recommendations to guide brand and product strategies.

Sales & Trade Marketing Support

o   Collaborate with sales teams to ensure consistent brand presence across channels i.e., modern trade, general trade, e-commerce.

Digital & Social Media Marketing

o  Manage brand presence on digital platforms including social media, e-commerce listings, and influencer campaigns.

Reporting & Performance Tracking

o   Track key marketing KPIs (brand awareness, market share, sales uplift from promotions).

o   Prepare periodic reports and presentations for management review.

QUALIFICATIONS & SKILLS

• Bachelor's degree in Marketing, Business Administration, or in any Discipline
• 3 to 5 years of experience in marketing, in FMCG / Chemical or consumer products marketing.
• Strong understanding of consumer behavior, branding, and trade marketing.
• Proficiency in MS Office and familiarity with digital marketing tools.
• Excellent communication, presentation, and Interpersonal skills.

Skills Required

Market Research, Social Media Marketing, Digital Marketing, Ms Office