Senior Salesforce Marketing Automation Specialist

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Job Description

We're seeking an expert in Salesforce Marketing Cloud to drive innovation, ensure best-in-class execution and guide teams in delivering high-impact marketing automation solutions.

This role requires not only hands-on technical proficiency in SFMC but also strong communication, leadership and storytelling skills to translate data-driven insights into business value.

The ideal candidate will oversee multiple client engagements, mentor internal teams and partner with stakeholders to identify opportunities for optimization, efficiency and innovation across their marketing automation ecosystem.

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Platform Expertise & Technical Consulting

Act as the primary SFMC advisor across multiple client accounts, ensuring best practices and platform utilization.

Design, configure and optimize SFMC solutions including journeys, automations, segmentation and personalization.

Provide technical recommendations on data modeling, integrations, preference management and multi-channel strategy.

Develop advanced solutions leveraging SQL, AMPScript, SSJS, APIs and integrations with CRM platforms (Salesforce, etc.).

Stay updated on SFMC enhancements and broader MarTech innovations, proactively advising clients on relevant applications.

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Strategic & Client Consulting

Engage with client stakeholders to map customer journeys, define lifecycle strategies and identify optimization opportunities.

Conduct audits and maturity assessments of client SFMC setups, highlighting strengths, gaps and recommendations for improvement.

Guide clients through deliverability strategies (IP warming, authentication protocols, BIMI, etc.).

Ensure compliance with GDPR, CCPA, CAN-SPAM and global privacy regulations.

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Leadership & Team Management

Oversee and mentor operational teams managing client campaigns and journeys.

Manage multiple client portfolios simultaneously, balancing priorities and ensuring quality execution.

Foster a consultative culture where teams not only execute but also identify opportunities for innovation.

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Required Skills and Qualifications

5+ years of hands-on SFMC experience, with proven expertise in consulting and solutioning.

Proficiency in SQL, AMPScript, APIs and SFMC integrations.

Strong understanding of email deliverability, compliance and authentication standards.

Hands-on experience with Cloud Pages and custom preference centers.

This is a challenging and rewarding role that offers the opportunity to work with a variety of clients and projects. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply.

We offer a competitive compensation package, comprehensive benefits and opportunities for professional growth and development.

Please submit your application, including your resume and a cover letter, to be considered for this exciting opportunity.