Senior Manager – Influencer Management & Content Strategy

Company Description

Maison D' Auraine is a global conglomerate renowned for its premium brands in hair, beauty, and personal care, founded in 2014. Recognized for our revolutionary product lines, such as the world's largest keratin-based hair care brand GKHair, we utilize patented ingredients and cutting-edge research. With over 500,000 satisfied customers worldwide, our innovative marketing strategies and round-the-clock support have solidified our leadership in the industry. Through our state-of-the-art R&D center in Ireland, and international branches in Dubai and Hong Kong, we remain committed to sustainable business practices and the advancement of hairdressing and beauty standards.

Job Summary

The  Senior Manager – Influencer Management & Content Strategy  will lead the  end-to-end creator partnerships ecosystem , driving  campaign performance, content strategy, and ROI-led influencer collaborations.

The role requires a strategic thinker who deeply understands  social media trends, content performance analytics, creator economics, negotiation strategies, and viral content creation frameworks.

They will work closely with  brand, product, growth, social media, PR, and performance marketing teams , ensuring that influencer campaigns contribute directly to  brand equity, conversions, and measurable business impact.

Key Responsibilities

1. Influencer & Creator Ecosystem Leadership

Develop and execute the  overall influencer partnership strategy  (macro, micro, nano, niche creators).

Manage  creator identification, evaluation, negotiations, contracts, deliverables, pricing models .

Build strong long-term relationships and  create high-impact recurring collaborations.

Leverage  AI & data-driven insights (internal platform / industry tools)  to identify high-performing creators.

2. Content Strategy & Creative Leadership

Drive  platform-wise content direction (IG, YT, LinkedIn, X / Twitter, Snapchat, Tiktok where applicable).

Build  creative briefs, storytelling frameworks, and viral hook strategies .

Guide influencers on  on-brand, high-conversion content  and trend alignment.

Activate  brand ambassadors & advocacy programs.

3. Campaign Planning & ROI Tracking

Plan & execute influencer-led  product launches, campaigns, events & integrated brand activities .

Align KPIs to  CAC, ROI, conversions, reach, engagement, retention & brand recall .

Analyze content performance and  run A / B optimizations .

Coordinate with performance marketing to  link content to numbers.

4. Budget & Compliance

Develop and  own the annual influencer budget and overall content strategy.

Required Experience & Skills

Must-Have

5-6 years of experience in influencer / content marketing

Proven high-ROI influencer campaign execution

Strong knowledge of Instagram, YouTube, creator economy

Content storytelling & trend expertise

Negotiation & relationship building

Excellent writing & brief creation skills

Advanced / Preferred

Beauty, fashion, lifestyle, or tech sector exp

Performance-linked influencer strategies

Worked with global creators / cross-border collaborations

AI-led creator research or content tools

Creator-led events & affiliate models

Experience scaling creator communities