Retail Activation Manager

Job Description – Trade Marketing Lead

Role Overview

• Lead end-to-end trade marketing strategy and execution across regions.
• Oversee POSM planning, deployment, and compliance for all in-store activities.
• Drive distribution effectiveness of input SKUs for activated months.
• Create impactful sales team briefing materials and conduct F2F briefings.
• Ensure loyalty program implementation and adherence to guidelines.
• Lead GTM / RTM initiatives for all new product launches.
• Empanel and manage key stores, track offtakes, and build retail partnerships.
• Plan, execute, and measure micro-marketing activities at cluster level.
• Manage vendor partnerships to ensure cost-effective and quality execution.
• Provide insights and ROI analysis on trade marketing activities.

Who We Are Looking For