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General Manager - Marketing - Textile
General Manager - Marketing - TextileJaden Executive Search • Coimbatore, India
General Manager - Marketing - Textile

General Manager - Marketing - Textile

Jaden Executive Search • Coimbatore, India
3 hours ago
Job description

Key Responsibilities :

1. Market Analysis and Strategy Development :

  • Conduct market research to identify key industry trends, competitive landscapes, and customer needs.
  • Develop strategic Nomination plans to position Elastic products and services effectively within target markets.
  • Collaborate with cross-functional teams to align Nomination strategies with business objectives.

2. Lead Generation and Conversion :

  • Generate leads through targeted marketing campaigns, events, and partnerships.
  • Nurture leads through the sales funnel by delivering compelling messaging and content.
  • Collaborate with sales teams to convert leads into customers and drive revenue growth.
  • 3. Product Marketing and Positioning :

  • Develop product messaging and positioning that resonates with target audiences.
  • Create marketing coll- Create marketing collateral, including presentations, datasheets, and case studies, to highlight the value of Elastic solutions.
  • Support product launches and promotions with effective marketing campaigns.
  • 4. Partner and Channel Development :

  • Identify and cultivate strategic partnerships with complementary technology vendors, resellers, and system integrators.
  • Collaborate with partners to develop joint marketing initiatives and co-selling opportunities.
  • Support channel enablement activities to ensure partners are equipped to promote and sell Elastic solutions effectively.
  • 5. Customer Engagement and Retention :

  • Engage with existing customers to gather feedback, understand use cases, and identify opportunities for upsell and cross-sell.
  • Develop customer advocacy programs to showcase success stories and drive referrals.
  • Implement retention strategies to ensure ongoing customer satisfaction and loyalty.
  • 6. Performance Tracking and Reporting :

  • Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and campaigns.
  • Analyse data and metrics to identify trends, opportunities, and areas for optimization.
  • Prepare regular reports and presentations to communicate marketing results and insights to stakeholders.
  • Skills and Qualifications :

  • Degree in marketing, business administration, or related field (master's degree preferred).
  • Proven experience in business development, marketing, or sales, preferably in the textile accessories industry.
  • Strong understanding of marketing principles, strategies, and tactics.
  • Familiarity with Elastic products and solutions, as well as the broader data analytics and search technology landscape.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
  • Analytical mindset with proficiency in data analysis and reporting.
  • Ability to collaborate effectively with cross-functional teams and external partners.
  • Self-motivated, proactive, and results-oriented approach to work.
  • Should have good exposure to TIRUPUR, COIMBATORE, CHENNAI Garment industry manufacturers.
  • Job profile outlines the key responsibilities, skills, and qualifications required for a role focused on driving business development and marketing efforts for Elastic products and services. Tailoring this profile to specific organizational needs and objectives will ensure that candidates are well-equipped to succeed in promoting Elastic's offerings and driving revenue growth.

    (ref : iimjobs.com)

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    General Manager • Coimbatore, India

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