Key Responsibilities :
1. Market Analysis and Strategy Development :
- Conduct market research to identify key industry trends, competitive landscapes, and customer needs.
- Develop strategic Nomination plans to position Elastic products and services effectively within target markets.
- Collaborate with cross-functional teams to align Nomination strategies with business objectives.
2. Lead Generation and Conversion :
Generate leads through targeted marketing campaigns, events, and partnerships.Nurture leads through the sales funnel by delivering compelling messaging and content.Collaborate with sales teams to convert leads into customers and drive revenue growth.3. Product Marketing and Positioning :
Develop product messaging and positioning that resonates with target audiences.Create marketing coll- Create marketing collateral, including presentations, datasheets, and case studies, to highlight the value of Elastic solutions.Support product launches and promotions with effective marketing campaigns.4. Partner and Channel Development :
Identify and cultivate strategic partnerships with complementary technology vendors, resellers, and system integrators.Collaborate with partners to develop joint marketing initiatives and co-selling opportunities.Support channel enablement activities to ensure partners are equipped to promote and sell Elastic solutions effectively.5. Customer Engagement and Retention :
Engage with existing customers to gather feedback, understand use cases, and identify opportunities for upsell and cross-sell.Develop customer advocacy programs to showcase success stories and drive referrals.Implement retention strategies to ensure ongoing customer satisfaction and loyalty.6. Performance Tracking and Reporting :
Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and campaigns.Analyse data and metrics to identify trends, opportunities, and areas for optimization.Prepare regular reports and presentations to communicate marketing results and insights to stakeholders.Skills and Qualifications :
Degree in marketing, business administration, or related field (master's degree preferred).Proven experience in business development, marketing, or sales, preferably in the textile accessories industry.Strong understanding of marketing principles, strategies, and tactics.Familiarity with Elastic products and solutions, as well as the broader data analytics and search technology landscape.Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.Analytical mindset with proficiency in data analysis and reporting.Ability to collaborate effectively with cross-functional teams and external partners.Self-motivated, proactive, and results-oriented approach to work.Should have good exposure to TIRUPUR, COIMBATORE, CHENNAI Garment industry manufacturers.Job profile outlines the key responsibilities, skills, and qualifications required for a role focused on driving business development and marketing efforts for Elastic products and services. Tailoring this profile to specific organizational needs and objectives will ensure that candidates are well-equipped to succeed in promoting Elastic's offerings and driving revenue growth.
(ref : iimjobs.com)