Head of Brand and Community

Job Title : Marketing Head – Gaming Industry

Location : Bangalore, India

Company : LightFury Games

Role Overview :

We are seeking a Marketing Head to lead our marketing initiatives across all channels. The ideal candidate will have a strong background in brand management, community engagement, and game marketing , and will be responsible for defining and executing strategies that drive player acquisition, retention, and engagement.

Key Responsibilities :

• Develop and execute comprehensive marketing strategies for game launches, updates, and promotions.
• Lead brand management , ensuring consistent messaging and positioning across all platforms.
• Build and engage vibrant gaming communities , both online and offline, to foster player loyalty.
• Drive digital marketing campaigns , including social media, influencer marketing, content marketing, and paid media strategies.
• Collaborate with product, design, and development teams to align marketing efforts with game features and releases.
• Analyze marketing performance metrics to optimize campaigns and maximize ROI.
• Identify and leverage partnerships, sponsorships, and PR opportunities to expand brand visibility.
• Mentor and manage the marketing team , ensuring high performance and alignment with company goals.

Requirements :

What We Offer :