Social Media Manager

Company Description

Social BrandInn is a creative content agency that empowers entrepreneurs, creators, and businesses to excel in the digital space through stunning visuals, engaging videos, and compelling storytelling. We craft high-quality content and ads that enhance brand identity and drive organic growth across Instagram, YouTube, and Facebook. Our diverse portfolio includes successful collaborations with brands in hospitality, fashion, fitness, and more, creating viral, high-impact content. At Social BrandInn, we transform your vision into captivating content that elevates social media presence.

Role Description

This is a full-time on-site role for a Social Media Manager located in Gwalior. The Social Media Manager will be responsible for developing and implementing social media strategies, managing social media accounts, creating engaging content, monitoring social media channels, and optimizing social media performance. The role will also involve collaborating with the creative team to align social media activities with overall marketing strategies.

Qualifications

Proficiency in Social Media Marketing and Social Media Optimization (SMO)

Strong Communication skills

Experience in developing and implementing Content Strategy

Excellent Writing skills

Ability to analyze social media performance metrics

Creative thinking and problem-solving skills

Experience in managing social media accounts for various brands is a plus

Bachelor's degree in Marketing, Communications, or related field

Key Responsibilities

Conduct monthly meetings / discussions with clients to understand requirements, campaign objectives, and upcoming brand goals

Research and analyze trends, content ideas, and references to create strategies aligned with each client’s goals and audience

Develop and present a monthly content strategy (calendar, themes, and campaign ideas) for client approval

Coordinate with the production team to plan, schedule, and execute content shoots

Attend and manage shoot days to ensure smooth execution and alignment with the planned strategy

Manage and oversee clients’ social media pages (Instagram, Facebook etc.), including posting, engagement, and monitoring performance

Track, analyze, and report on content performance and campaign results with insights and recommendations for improvement

Stay updated with industry trends, platform updates, and competitor activities to keep strategies relevant and impactful

Foster strong client relationships through regular communication and proactive strategy suggestions

Requirements

Proven experience as a Social Media Manager, Content Strategist, or similar role

Strong understanding of social media platforms, algorithms, and content trends

Excellent skills in content planning, strategy presentation, and client communication

Ability to coordinate with creative and production teams for high-quality content creation

Strong project management and organizational skills to handle multiple clients at once

Creative mindset with the ability to think of engaging campaigns and storytelling approaches

Knowledge of analytics tools and reporting (Meta Business Suite, Instagram Insights, etc.)