Job Title : Digital Marketing Specialist
We are seeking an experienced and versatile professional to drive our digital marketing efforts. The ideal candidate will have a proven track record in both digital marketing and sales, particularly with educational institutions.
- Key Responsibilities :
- Create engaging content such as blog posts, infographics, videos, and case studies to drive brand awareness and attract target audiences.
- Manage the company's presence across various platforms to build engagement and promote services.
- Plan and execute digital marketing strategies, including email campaigns, paid ads, and SEO optimization to drive website traffic and conversions.
- Develop and implement comprehensive marketing campaigns tailored to the educational sector to generate qualified leads using Email campaign, Whatsapp campaign, SMS campaign & Cold calling using CRM Tools.
- Distribute marketing materials such as brochures, emails, newsletters, and other promotional materials to target educational institutions.
- Track marketing performance and generate reports that measure the success of campaigns, engagement metrics, and lead generation.
- Collaborate with the leadership team to ensure alignment between marketing efforts and sales strategy.
- Sales Skills :
- Identify, approach, and engage with educational institutions to promote and sell software services.
- Use CRM tools to manage leads, track interactions, and report daily on sales activities.
- Deliver product demonstrations (both online and in-person) to potential clients, effectively conveying the value of our software.
- Work closely with the marketing and product teams to ensure alignment on product offerings and sales strategy.
- Meet and exceed set targets for deal closures on a monthly, quarterly, half-yearly, and annual basis.
- Provide daily, weekly, monthly & quarterly sales reports to the management team.
- Technical Skills :
- Manual Testing : Regularly perform manual testing of web applications and mobile applications.
- Automation Testing : Manage and groom automation tests on API tests, performance tests, UI tests, mobile app tests using Karate framework.
- Development : Given an opportunity, have the curiosity and ability to self-learn & upskill as a software engineer in technologies such as ReactJS, Java, Terraform, AWS etc.