Digital Marketing Specialist

Job Title : Digital Marketing Specialist

We are seeking an experienced and versatile professional to drive our digital marketing efforts. The ideal candidate will have a proven track record in both digital marketing and sales, particularly with educational institutions.

• Key Responsibilities :
• Create engaging content such as blog posts, infographics, videos, and case studies to drive brand awareness and attract target audiences.
• Manage the company's presence across various platforms to build engagement and promote services.
• Plan and execute digital marketing strategies, including email campaigns, paid ads, and SEO optimization to drive website traffic and conversions.
• Develop and implement comprehensive marketing campaigns tailored to the educational sector to generate qualified leads using Email campaign, Whatsapp campaign, SMS campaign & Cold calling using CRM Tools.
• Distribute marketing materials such as brochures, emails, newsletters, and other promotional materials to target educational institutions.
• Track marketing performance and generate reports that measure the success of campaigns, engagement metrics, and lead generation.
• Collaborate with the leadership team to ensure alignment between marketing efforts and sales strategy.
• Sales Skills :
• Identify, approach, and engage with educational institutions to promote and sell software services.
• Use CRM tools to manage leads, track interactions, and report daily on sales activities.
• Deliver product demonstrations (both online and in-person) to potential clients, effectively conveying the value of our software.
• Work closely with the marketing and product teams to ensure alignment on product offerings and sales strategy.
• Meet and exceed set targets for deal closures on a monthly, quarterly, half-yearly, and annual basis.
• Provide daily, weekly, monthly & quarterly sales reports to the management team.
• Technical Skills :
• Manual Testing : Regularly perform manual testing of web applications and mobile applications.
• Automation Testing : Manage and groom automation tests on API tests, performance tests, UI tests, mobile app tests using Karate framework.
• Development : Given an opportunity, have the curiosity and ability to self-learn & upskill as a software engineer in technologies such as ReactJS, Java, Terraform, AWS etc.