D2C Head

Pegasus, a purpose-driven

Children’s Wellbeing Company , is seeking a dynamic

Head of D2C & Community

to lead our direct-to-consumer business and parent engagement initiatives.

Key Responsibilities

1. Online Sales & Growth

Own the P&L of the Pegasus D2C division across all online channels – company website, meta and own app.

Drive traffic and conversion strategies (performance marketing, SEO / SEM, influencer & content campaigns).

Build scalable funnels for acquisition, engagement, and retention, with strong focus on lifetime value of parents.

2. Community Building & Workshops

Conceptualize and manage

screen-free parenting workshops , kids’ activity sessions, and community programs that bring parents into the Pegasus ecosystem.

Create and oversee partnerships with schools, housing societies, and community groups to build awareness.

Lead on-ground activations to strengthen trust and brand affinity.

3. Book Fairs & Events

Plan and execute

Pegasus presence at book fairs, parenting expos, and pop-ups .

Curate event experiences that combine sales with brand storytelling.

Manage logistics, budgets, and cross-team coordination for smooth execution.

4. Leadership & Strategy

Build and lead a cross-functional team covering website operations, content, digital marketing, customer engagement, and event management.

Develop quarterly and annual growth roadmaps in alignment with Pegasus’ mission : to raise screen-free children through books, puzzles, and games.

Work closely with the leadership team on new initiatives, product launches, and data-driven decision making.

Qualifications

8–12 years of experience in

e-commerce / D2C leadership , preferably in consumer brands, publishing, or edtech.

Strong digital-first mindset with proven expertise in

Shopify / e-commerce platforms, performance marketing, CRM flows, and analytics .

Hands-on experience with

community or events management

is a big plus.

Entrepreneurial, creative, and passionate about

children’s wellbeing and screen-free parenting .