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Senior Sales Leader - North Region

Senior Sales Leader - North Region

Lemmanew delhi, delhi, in
1 day ago
Job description

Role : Senior Sales Leader - North Region

Relevant Experience : 10–15 years in Digital Media / AdTech / OOH sales , with 5+ years in a regional leadership role.

Job Location : Gurugram / Delhi NCR

Qualification : MBA or equivalent preferred; strong communication and presentation skills are a must.

About the Role :

The Senior Sales Leader - North Region will be responsible for driving revenue growth, market penetration, and client success in the North India market.

This is a front-line sales leadership role — perfect for a high-performing business builder who thrives on creating new opportunities, winning key accounts, and scaling Lemma’s presence across agencies and brands.

You will own the full regional sales P&L, lead a growing sales team, and work closely with supply, product, and operations teams to deliver campaigns that drive measurable impact

Key Responsibilities :

Revenue & Pipeline Ownership

  • Deliver quarterly and annual revenue targets for the North India region .
  • Drive full-funnel sales — from prospecting → pitching → closing → renewals .
  • Build a robust pipeline across agency and brand-direct clients.
  • Manage deal conversions, pricing strategy, and account profitability.

Market Expansion & Client Acquisition

  • Identify new business opportunities across key verticals : FMCG, BFSI, Auto, E-commerce, and Tech.
  • Build strategic relationships with agency trading desks, outdoor specialists, and media planners .
  • Partner with key brands to unlock always-on and programmatic DOOH budgets .
  • Develop region-specific GTM plans to capture untapped city markets.

    • Team Leadership

  • Lead, coach, and motivate a sales and account management team to exceed targets.
  • Create a culture of hunting, client obsession, and accountability .
  • Conduct regular sales reviews, pipeline audits, and performance check-ins.
  • Work closely with the CBO to plan team structure, incentives, and expansion.

    • Cross-Functional Collaboration

  • Collaborate with Supply and AdOps to ensure smooth campaign delivery and optimized screen inventory utilization.
  • Work with Marketing for client events, case studies, and thought leadership initiatives.
  • Provide client insights to the Product team to refine Lemma’s tech stack and features.

    • Data-Driven Selling

  • Leverage Lemma’s analytics and audience data to build consultative, insight-led pitches .
  • Track campaign performance and demonstrate ROI to clients.
  • Present business reviews showcasing performance uplift and incremental reach.

    • Skills & Qualifications :

    Proven Track Record - Consistent achievement of sales quotas , expansion of enterprise accounts, and team leadership.

    Industry Network - Strong connects with media agencies, CMOs, and digital trading teams in North India.

    Mindset - A “hunter” with consultative selling skills — combines aggression with empathy.

    Analytical Acumen - Strong grasp of programmatic ecosystem, audience targeting, and measurement metrics.

    Key Performance Indicators (KPIs) :

  • Regional revenue vs. target achievement
  • Pipeline coverage and conversion rate
  • Number of new clients onboarded
  • Client retention and repeat billing
  • Average deal size and profitability
  • Team performance metrics (quota attainment, pipeline hygiene)
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