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Performance Marketing Manager

Performance Marketing Manager

WPP Media ProKanpur, IN
14 hours ago
Job description

Performance Marketing Manager

WPP Media Pro — Part-time, Remote

Every chapter of growth begins with intention.

At WPP Media Pro, our intention is clear : to elevate brands through intelligent performance, disciplined creativity, and digital craftsmanship worthy of a global standard. We exist at the intersection of precision and imagination, helping businesses scale not through volume, but through strategy — not through noise, but through thoughtful, data-driven storytelling.

As we prepare for the next phase of expansion, we are seeking a Performance Marketing Manager who embodies both analytical excellence and human insight. Someone who understands that behind every metric is a behavior, behind every conversion is a decision, and behind every campaign is a story waiting to be understood.

This is an opportunity to shape performance strategy inside a team that values depth over speed, clarity over chaos, and meaningful results over superficial wins.

Why This Role Matters

Performance marketing is no longer simply about optimizing numbers — it is about orchestrating digital ecosystems where relevance, timing, and creativity work in harmony.

At WPP Media Pro, this role is essential in :

  • Defining how brands connect with audiences across channels
  • Engineering growth that is measurable, scalable, and sustainable
  • Bringing structure and insight to today’s complex digital landscape
  • Ensuring performance strategy reflects both intelligence and integrity

Your contribution will help shape the core engine that drives the success of our clients — and the evolution of our organization.

Key Responsibilities

  • Develop and lead performance marketing strategies across paid search, paid social, display, video, and emerging channels
  • Conduct deep data analysis to uncover insights, opportunities, and high-impact optimizations
  • Build full-funnel frameworks that enhance acquisition, engagement, and retention
  • Oversee campaign planning, execution, testing, and optimization with precision and creativity
  • Partner with analytics, creative, and brand teams to ensure coherent storytelling and seamless customer journeys
  • Establish clear metrics, performance dashboards, and reporting structures
  • Monitor market trends, platform changes, and competitive movements to inform future strategy
  • Guide experimentation initiatives to test new audiences, creatives, bidding models, and channel combinations
  • Manage budgets, pacing, and forecasts with accountability and strategic foresight
  • Required Skills & Qualifications

  • Proven experience in performance marketing with demonstrable achievements across multiple channels
  • Strong analytical capability — able to interpret complex data sets and turn them into actionable strategy
  • Excellent communication — clear, compelling, and grounded in logic and insight
  • A self-driven, structured working style suited to a remote environment
  • Expertise in digital advertising platforms (Google Ads, Meta, TikTok, etc.) and measurement tools
  • Integrity, curiosity, and genuine respect for thoughtful digital craftsmanship
  • Preferred Experience (Not Required, but Meaningful)

  • Experience working with global brands, growth-stage companies, or performance-first agencies
  • Familiarity with CRO, marketing automation, creative testing, or attribution modeling
  • Understanding of multi-market performance environments or cross-channel scaling
  • These qualities enhance your candidacy, but we welcome passionate, intelligent talent eager to make an impact.

    What We Offer

  • Part-time, Remote role designed for balance, flexibility, and autonomy
  • The opportunity to shape performance strategy within a respected global media environment
  • A warm, collaborative culture grounded in respect, learning, and shared ambition
  • Meaningful challenges that encourage growth, innovation, and excellence
  • A team environment where intelligence is valued, creativity is welcomed, and thoughtful execution is celebrated
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    Performance Marketing • Kanpur, IN

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