Digital Marketing Executive

Company Description

SHOR is a new-age creative and digital company that focuses on driving business growth through out-of-the-box branding solutions, creative content, innovative digital strategy, and motivating consumers to take action. Located in Surat, SHOR offers services in branding & designing, social media marketing, digital marketing, web development, and creative communication.

Roles & Responsibilities :

• Campaign Execution : Assist in planning, launching, and managing ad campaigns across Meta (Facebook, Instagram) and Google platforms.
• Performance Optimization : Monitor ad performance, identify issues, and help optimize campaigns for better ROI and CPL.
• Ad Copy & Creative Coordination : Collaborate with the creative team to ensure effective ad copy, visuals, and targeting.
• Audience Targeting : Research and build audience segments, test different targeting strategies to identify high-performing groups.
• Budget Management : Help track daily spending and ensure campaign budgets are spent efficiently without overspending.
• Analytics & Reporting : Use tools like Google Analytics, Meta Ads Manager, and Google Ads Dashboard to generate reports and insights.
• A / B Testing : Assist in planning and executing A / B tests for creatives, copies, audiences, and landing pages.
• Competitor Research : Study competitor ads, market trends, and performance benchmarks to stay ahead.
• Learning & Implementation : Stay updated with the latest ad formats, platform updates, and performance marketing trends. Learn and execute Twitter & LinkedIn Ads if needed.
• Lead Management Support : Assist in managing leads from campaigns

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Skills Required

Performance Optimization, Budget Management, Campaign Execution, Google Analytics