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Performance Marketing Manager
Performance Marketing ManagerEduMont Classes • Meerut, Uttar Pradesh, India
Performance Marketing Manager

Performance Marketing Manager

EduMont Classes • Meerut, Uttar Pradesh, India
1 day ago
Job description

Role Overview The Performance Marketing Manager will drive EduMont’s customer acquisition, engagement, and retention across digital channels. This role requires strong analytical ability, hands-on campaign execution, and the ability to optimize paid marketing efforts for courses like US CPA ,US CMA, EA and others. You will help build a scalable and predictable growth engine for EduMont.

Key Responsibilities

1. Performance Strategy & Execution

  • Develop and execute performance marketing strategies across Google Ads, Meta, LinkedIn, Display, and YouTube.
  • Build structured TOFU–MOFU–BOFU funnels to improve visibility into CPL, CAC, and conversion quality.
  • Maintain platform-wise campaign structure ensuring uniformity in targeting, audience segmentation, and product workflows.

2. Campaign Optimization & Analytics

  • Conduct weekly analysis to extract business, user, and campaign insights.
  • Optimize campaigns using data-driven decisions to improve CPL, CAC, and ROAS.
  • Maintain a paid marketing optimisation calendar and ensure actionable improvements are implemented.
  • 3. Budget Ownership

  • Manage platform budgets and track CAC, ROAS, and product-wise performance.
  • Ensure efficient budget allocation based on performance metrics and business priorities.
  • 4. Cross-Functional Collaboration

  • Collaborate with Creative, Product, Counsellor, and Analytics teams to execute data-backed campaigns.
  • Maintain and execute the annual marketing calendar in collaboration with Brand & Content teams.
  • 5. Partnerships & Growth Initiatives

  • Identify and manage digital partnerships in line with EduMont’s goals.
  • Track partner performance, optimize regularly, and ensure ROI-positive outcomes.
  • 6. Reporting & Insights

  • Track and report campaign performance using Google Analytics, Ads Managers, and dashboards.
  • Present performance updates and insights to senior management regularly.
  • Qualifications & Skills

  • Bachelor’s degree in Marketing, Business, or related field.
  • 4-5 years of experience in performance marketing.
  • Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and Display advertising.
  • Proficiency in Google Analytics, CRM tools, and Excel.
  • Strong analytical, communication, and project management skills.
  • Ability to work in a fast-paced, dynamic environment.
  • If you think you have all these, hurry and send your profile at hrteam@edumontclasses.com or Call at +919821003784 .

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    Performance Marketing • Meerut, Uttar Pradesh, India

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