F22 Labs - Senior Performance Marketer

Job Title : Sr. / Lead Performance Marketer D2C Specialist.

Location : Chennai (Work From Office Lets strategize, collaborate, and lead!).

Experience : 5+ years (with experience in team and client Us :

F22 Labs is a startup software studio based out of Chennai.

We are the rocket fuel for other startups across the world, powering them with extremely high-quality software.

We help entrepreneurs build their vision into beautiful software products Overview :

Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, youll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional Management & Strategy :

• Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.
• Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.
• Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).
• Continuously test and refine creatives, ad formats, and landing pages for improved performance and Leadership :
• Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.
• Set clear KPIs for the team, monitor progress, and provide constructive feedback.
• Organize training sessions and ensure the team stays updated on the latest marketing trends and Communication & Coordination :
• Act as the primary point of contact for clients, ensuring their needs and goals are met.
• Facilitate clear and consistent communication between clients and the marketing team.
• Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.
• Proactively identify and resolve any client concerns or bottlenecks in collaboration with the Were Looking For :
• Experience managing individual ad accounts of at least 50 lakh budget.
• Experience working with international brands.
• Experience working in fashion, apparel, lifestyle domain.
• Experience with the luxury segment.
• Constantly staying updated with new meta policies and updates on meta algorithms.
• Aware of all the AI updates happening in the marketing space, especially when it comes to content creation, advertising strategy, ads management tools.
• Understanding of server site API events.
• Understanding of attribution and knowing your Facebook ads manager like the back of your hands.
• A very data oriented person, someone who understands can look at the dash ads management dashboard and understand what is wrong, what is working, what is not working.
• Ability to do audits with ad accounts and give deep reports.
• Ability to have or manage client expectations and have conversations and keep clients calm when results aren't coming.
• Someone who can stay calm under pressure, someone who can understand why results aren't coming and what needs to be done to improve or get better results.
• Manage and groom / train junior team to Have :
• Shopify and App Ecosystem Experience.
• Knowledge of SEO and organic growth strategies.
• Familiarity with Klaviyo.
• Exposure to loyalty and subscription program strategies for customer Join Us :
• Health Insurance : Your well-being is our priority.
• Flexible Work Timings : Work when you're most productive.
• Competitive Pay : We reward talent generously.
• Career Growth : Step into a leadership role with rapid growth opportunities.
• Collaborative Culture : Work with a dynamic, creative, and supportive team.
• Global Impact : Collaborate with high-growth D2C brands across the globe.
• Learning Opportunities : Stay ahead in the ever-evolving world of D2C Process.
• AI Screening call 30 Mins.
• 1-2 rounds of interviews to evaluate your marketing expertise, Meta Campaign Knowledge, leadership abilities, and experience with D2C brands and client management.
• May include an assignment.

If you're passionate about scaling D2C brands, leading a talented team, and delivering exceptional client experiences, wed love to hear from you.

Apply now and take the lead in driving growth with us!

(ref : iimjobs.com)