Category Manager

This role is critical for driving Category growth and driving sales in close partnership with Sales, Academic, Product, and other functional teams. As a Category Manager at Masai, you will not only own the P&L of your category but also shape sales strategy, influence conversion funnels, and forge partnerships that directly impact business growth.

Key Responsibilities :

Category Strategy & Growth :

Own and grow the category P&L , driving both scale and profitability.

Define and execute the sales-led growth roadmap for your category, with measurable targets across revenue, enrollments, and learner outcomes.

Identify and launch new course opportunities aligned to market demand, ensuring revenue scalability.

Go-to-Market & Sales Leadership :

Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrolment outcomes.

Build and mentor a category-focused sales team , ensuring they hit and exceed performance targets.

Collaborate with marketing and growth teams to design sales-driven campaigns and innovative go-to-market strategies.

Own direct sales, account management, and partner acquisition , engaging with decision-makers at institutes, franchise owners, and training organizations.

Proven ability to consistently achieve and exceed sales targets .

Stakeholder & Partner Collaboration :

Work closely with academic, product, and career services teams to ensure category success.

Learner Experience & Revenue Optimization :

Ensure category sales efforts are designed to maximize enrollments while staying true to Masai’s learner-first mission.

Identify monetization opportunities within the category and execute initiatives to boost revenue per learner .

Track category performance, analyze campaign impact, and provide actionable insights to leadership.

What We’re Looking For :

3–6 years of experience in category management, sales strategy, or revenue growth roles preferably in Consumer Tech, Digital Services or fast-scaling industries . (Series C Organisations)

Strong background in direct sales, institutional partnerships, and account management .

Proven track record of meeting or exceeding revenue targets .

Skilled at designing go-to-market strategies and collaborating with sales teams to maximize results.

Strong commercial acumen with hands-on experience in P&L ownership.

Data-driven mindset with the ability to translate insights into strategies.

Good hold on People skills with Excellent communication, Negotiation, Resilience, ability to think deeply and Stakeholder Management skills.

A passion for  education, impact, and scaling fast-growing initiatives .

Why Masai?

A chance to  own and scale categories that impact thousands of careers .

Work in a  fast-growing, high-energy environment  with room to lead and innovate.

Competitive compensation with performance-linked incentives.

Direct exposure to leadership and the opportunity to shape Masai’s growth journey.