Brand Growth Associate

About Nat Habit At Nat Habit, we’re on a mission to make natural living a HABIT. We bring customers freshly made, 100% natural beauty and wellness products inspired by Ayurvedic traditions. Everything is handcrafted in our Ayurvedic kitchens using real ingredients including milk, grains, herbs, fruits, and flowers without any chemicals or preservatives. We serve Fresh Ayurveda, every single day.

Backed by leading institutional investors, we’re a fast-scaling D2C brand led by a passionate team with strong startup DNA.

Position Overview

We are looking for a driven and curious Marketing Associate to join the Brand & Marketing team at Nat Habit. This is a hybrid role that sits at the intersection of brand thinking and performance insight , supporting key strategic initiatives under the Brand Manager.

You will be involved in both creative brainstorming and execution of marketing projects focused on acquisition, sampling, cross-sell, retention, channel partnerships , and conversion improvement across D2C, marketplaces, and quick-commerce platforms.

This role is ideal for someone who wants to build a career in brand-led growth marketing . Someone who loves working with campaigns, data, new channel experiments, and brand communication alike.

Key Responsibilities

Brand-Led Growth & Cross-Sell

Assist in planning and executing large-scale sampling programs for cross-sell, new user acquisition, and retention across D2C, Amazon, Myntra, FirstCry, Instamart, etc.

Support brand storytelling in initiatives like collectible postcards, habit-building flyers, ingredient-based creatives, and more.

Work on building differentiated acquisition journeys via content, influencer, and commerce channel tie-ups.

Performance x Brand Projects

Coordinate with design, media, and category teams to create brand-aligned communication for retargeting ads , emailers, landing pages, and product bundles.

Support marketing cost and ROI improvement projects through cohort-based campaign fixes and conversion communication revamps.

Track and report performance of all campaigns using brand lenses (e.G. message consistency, creative recall, cohort stickiness).

New Channel & Experimentation Support

Assist in launching experimental brand initiatives across new platforms and channels (e.G. postcard collectibles, WhatsApp journeys, affiliate campaigns, community voting modules, etc.).

Contribute to cross-platform campaign execution- quick-commerce, marketplaces, D2C.

Project Management

Maintain trackers, update reports, and ensure seamless coordination across internal and external teams (creative, ops, performance, channel partners).

Assist in campaign planning calendars and post-campaign reporting decks.

Skills & Qualifications

Bachelor’s or Master’s degree (1–3 years of experience)

Interest in both brand marketing and performance thinking

Strong understanding of consumer psychology and creative storytelling

• Analytical mindset with basic proficiency in Excel / Google Sheets;

comfort with performance metrics a bonus

Highly organized with strong ownership and bias for execution

Collaborative, curious, and willing to experiment and learn

Location : Udyog Vihar, Gurgaon

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