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Content Writer – Cross Identity

Content Writer – Cross Identity

Cross IdentityMeerut, IN
15 hours ago
Job description

Content Writer – Cross Identity

Position Overview

Cross Identity is seeking a passionate and creative Content Writer to join our dynamic Marketing team. This is a full-time, individual contributor role designed for a skilled communicator who thrives on storytelling, clarity, and crafting engaging B2B content that educates, converts, and elevates our brand.

If you have 2+ years of experience in content writing within B2B companies — ideally in SaaS or cybersecurity — and a background in business or language studies, we’d love to hear from you.

Key Responsibilities

Content Development & Strategy

  • Write compelling, high-quality content including blogs, case studies, website copy, email campaigns, social media content, and whitepapers.
  • Align content with the buyer journey to attract, engage, and convert leads through SEO-optimized and persona-driven messaging.
  • Support product launches, feature announcements, and integrated campaigns with targeted content deliverables.

Collaboration & Execution

  • Work closely with product marketing, design, and demand generation teams to ensure messaging consistency and impact.
  • Translate complex technical topics into accessible language for business decision-makers and end users.
  • Follow brand guidelines, tone, and voice across all content formats.

    • Ideal Candidate Profile

    Background

  • English as a first language is essential

    • Education

  • Bachelor’s degree in BBA, or BA (English Language or Communication) is strongly preferred.

    • Experience

  • 3–5 years of business content writing experience
  • 2+ years must be B2B or SaaS (B2C or B2B)
  • Prior experience in the B2B SaaS, technology, or cybersecurity industry is highly preferred.
  • A portfolio which showcases high-quality long-form and short-form content will help considerably. Must be company-published with your name on the articles. In the absence of which, a written assignment might be mandated, along with a sample SAT-level English exam.

    • Skills & Attributes

  • Native-level command over English sentence structure, grammar, style, and storytelling techniques.
  • Ability to balance creativity with clarity and structure.
  • A team player who thrives in fast-paced, collaborative environments.

    • What You Can Expect from Us

  • A full-time role embedded within a high-impact, global marketing team.
  • Opportunities to contribute to the voice of the most innovative B2B cybersecurity brand.
  • A chance to build thought leadership and brand voice in a competitive market.
  • A creative, feedback-driven environment that values ownership, experimentation, and storytelling.
  • Competitive benefits package and competitive monetary compensation.
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    Content Writer • Meerut, IN