Talent.com
Account Based Marketing Spl || B2B SaaS -BGL || CTC upto 25 LPA
Account Based Marketing Spl || B2B SaaS -BGL || CTC upto 25 LPATalentiser • guwahati, India
No longer accepting applications
Account Based Marketing Spl || B2B SaaS -BGL || CTC upto 25 LPA

Account Based Marketing Spl || B2B SaaS -BGL || CTC upto 25 LPA

Talentiser • guwahati, India
1 day ago
Job description

We are currently hiring for our client : W orld’s first true AI-powered childcare & preschool management platform.

Type - Onsite ( 5 days )

Location - Bangalore

About the Role : As Account-Based Marketing (ABM) Specialist , you will own the end-to-end strategy and execution of enterprise marketing initiatives — from planning content and campaign strategy to creating assets, driving distribution, and generating qualified leads from key accounts.

You’ll combine analytical thinking with creative storytelling to design high-impact campaigns that position us as a trusted authority in the SaaS space.

Key Responsibilities

1. Strategy

  • Define and execute the content and asset strategy for priority enterprise accounts.
  • Collaborate with Sales, Product Marketing, and Leadership to align ABM plans with business and revenue goals.
  • Identify account-specific messaging opportunities and tailor campaigns to industry challenges and needs.

2. Asset Creation

  • Conduct primary and secondary research — including interviews with customers, sales teams, and industry partners.
  • Translate insights into compelling content such as whitepapers, case studies, thought-leadership articles, and solution briefs .
  • Work closely with the design team to produce visually engaging and on-brand marketing assets.
  • Ensure all assets communicate value proposition clearly and resonate with enterprise decision-makers.
  • 3. Content Distribution Strategy

  • Plan and manage multi-channel distribution of content through email, LinkedIn, paid media, and targeted outreach.
  • Collaborate with sales and marketing teams to build personalized engagement plans for key accounts.
  • Monitor engagement and continuously optimize distribution tactics for reach and impact.
  • 4. Lead Generation

  • Develop and run content-led lead generation campaigns focused on priority enterprise accounts.
  • Partner with the Sales team to ensure seamless handoff of qualified leads and account-level insights.
  • Track campaign impact across the buyer journey — from awareness to opportunity creation.
  • 5. Optimization & Reporting

  • Measure and report on key campaign metrics (engagement, MQL → SQL conversion, pipeline contribution).
  • Analyze performance data to identify improvement opportunities and optimize future campaigns.
  • Experiment with new formats, channels, and messaging to continually enhance ABM effectiveness.
  • Who You Are

  • A strategic marketer who blends creativity with analytical thinking.
  • Experienced in B2B SaaS content marketing and account-based campaigns .
  • Skilled at translating research and insights into high-quality marketing assets.
  • Comfortable collaborating across teams and managing multiple projects end-to-end.
  • Preferred Quali fi cations

  • 4–6 years of experience in content marketing, ABM, or enterprise marketing (preferably in SaaS).
  • Proven ability to create whitepapers, case studies, and thought leadership content .
  • Hands-on experience with CRM and marketing tools (HubSpot, LinkedIn Ads, Apollo, etc.).
  • Excellent written communication and storytelling skills.
  • Bachelor’s degree in Marketing, Business, or Communications .
  • Create a job alert for this search

    Marketing B2b Saas • guwahati, India

    Related jobs
    Key Account Manager

    Key Account Manager

    Saint-Gobain India Private Limited - Glass Business • Guwahati, Assam, India
    JOB SUMMARY • Responsible for formulating customer centric business strategies to ensure strategic utilization and deployment of resources to achieve organizational objectives • Chart out sales & m...Show more
    Last updated: 15 days ago • Promoted
    Braze Consultant

    Braze Consultant

    Axiom Global Technologies • guwahati, India
    We are seeking a Braze Consultant to lead the strategic planning, setup, and optimization of customer engagement programs. This role requires strong platform expertise, marketing automation knowledg...Show more
    Last updated: 4 hours ago • Promoted • New!
    Sales Executive | Guwahati | Up to 4.00 LPA

    Sales Executive | Guwahati | Up to 4.00 LPA

    TekPillar® • Guwahati, Assam, India
    We're seeking a highly motivated and experienced Sales Team Leader to lead our sales team in Rourkela.As a Sales Team Leader, you'll be responsible for managing and motivating a team of sales repre...Show more
    Last updated: 2 hours ago • Promoted • New!
    Associate / Sr. Associate / Manager

    Associate / Sr. Associate / Manager

    Nation with NaMo • Guwahati, Assam, India
    We are India's leading political consulting organization dedicated to provide high quality professional support for political campaigns. We strongly believe that the nation will best benefit from an...Show more
    Last updated: 30+ days ago • Promoted
    Earn on your own schedule — drive your bike with the Uber app

    Earn on your own schedule — drive your bike with the Uber app

    Uber • Dispur, IN, IN
    Driving with the Uber app is a flexible way to earn using your own bike.It gives you the freedom to choose when, where, and how often you drive — while earning on your own terms.Driving with the Ub...Show more
    Last updated: 18 hours ago • Promoted • New!
    Freelance Recruiter

    Freelance Recruiter

    SnapFind - Hire in one snap • Guwahati, Assam, India
    Calling All to become Freelancers ! Earn Big with SnapFind! Join SnapFind , India’s most trusted recruitment platform with 15,000+ active freelance recruiters, earning massive hiring commissions!...Show more
    Last updated: 30+ days ago • Promoted
    Advertising partners

    Advertising partners

    TeamLease Services • guwahati, India
    TeamLease Services is a leading people supply chain company in India, catering to over 3,500 employers with solutions to address hiring, productivity, and scaling challenges.As a Fortune India 500 ...Show more
    Last updated: 2 days ago • Promoted
    Key Account Manager | Hospicare | Guwahati

    Key Account Manager | Hospicare | Guwahati

    Abbott • Guwahati, Assam, India
    Conduct market research and feasibility studies to analyze the viability of alternative business development opportunities. Collect compile verify and analyze financial competitive sales marketing a...Show more
    Last updated: 21 days ago • Promoted
    Business Development Manager – Shopify Development & AI Commerce

    Business Development Manager – Shopify Development & AI Commerce

    Mandasa Technologies | Shopify Plus Partner • guwahati, India
    E-commerce, Shopify Development, AI Automation.We are a Shopify development agency building high-performance storefronts, custom apps, CRO solutions, and AI-driven automations.We help DTC brands sc...Show more
    Last updated: 10 hours ago • Promoted • New!
    Want to earn in your free time? Drive with the Uber app

    Want to earn in your free time? Drive with the Uber app

    Uber • Palasbari, IN, IN
    Driving with the Uber app is a flexible way to earn using your own bike.It gives you the freedom to choose when, where, and how often you drive — while earning on your own terms.Driving with the Ub...Show more
    Last updated: 18 hours ago • Promoted • New!
    Influencer Marketing Manager – Cosmetics, Food & Wellness Brand

    Influencer Marketing Manager – Cosmetics, Food & Wellness Brand

    IFC Ventures • guwahati, assam, in
    Industry : Cosmetics, Beauty, Food & Lifestyle.We are seeking a sharp, creative, and relationship-driven Influencer Marketing Manager to lead, coordinate, and execute influencer-led campaigns across...Show more
    Last updated: 28 days ago • Promoted
    Freelancer 100% Remote-Sr Python Developer / Scripting

    Freelancer 100% Remote-Sr Python Developer / Scripting

    Vaikun Technologies Pvt ltd • guwahati, India
    Remote
    Please note that the salary offered is 2 lakhs INR after the TDS.So, please apply only if this is fine.We are re-posting this due customer budget issues. Strong data structures, design, algorithms, ...Show more
    Last updated: 10 hours ago • Promoted • New!
    Sales & Marketing Executive

    Sales & Marketing Executive

    The BIG Advantage • Guwahati, Assam, India
    We are seeking a dynamic and results-driven Sales and Marketing Executive to join our team.The ideal candidate will be responsible for driving sales growth developing marketing strategies and build...Show more
    Last updated: 30+ days ago • Promoted
    Territory Business Executive-(Institutional Sales)-Guwahati

    Territory Business Executive-(Institutional Sales)-Guwahati

    Novartis • Guwahati, Assam, India
    This job is with Novartis, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.Summary ...Show more
    Last updated: 2 days ago • Promoted
    Got a bike? Start earning with the Uber app

    Got a bike? Start earning with the Uber app

    Uber • Azara, IN, IN
    Driving with the Uber app is a flexible way to earn using your own bike.It gives you the freedom to choose when, where, and how often you drive — while earning on your own terms.Driving with the Ub...Show more
    Last updated: 18 hours ago • Promoted • New!
    Customer Development Executive - Guwahati

    Customer Development Executive - Guwahati

    Rentokil Initial • Guwahati, AS, IN
    Quick Apply
    Rentokil PCI is the leading pest control service provider in India.A Rentokil Initial brand, Rentokil.PCI was formed in 2017 through a joint venture (JV) between Pest Control India, the number one....Show more
    Last updated: 2 days ago
    Earn flexibly with your bike on the Uber app

    Earn flexibly with your bike on the Uber app

    Uber • Azara, IN, IN
    Driving with the Uber app is a flexible way to earn using your own bike.It gives you the freedom to choose when, where, and how often you drive — while earning on your own terms.Driving with the Ub...Show more
    Last updated: 18 hours ago • Promoted • New!
    Business Head (CEO) - BMW Guwahati

    Business Head (CEO) - BMW Guwahati

    BMW Titanium Autos • Guwahati, Assam, India
    BMW Titanium Autos serves as an authorized dealer for BMW Cars & BMW Motorrad for the territory of Jharkhand, Bihar, Assam, Sikkim and all other North Eastern states. This is a full-time, on-site ro...Show more
    Last updated: 2 days ago • Promoted