Analytics Vidhya - Growth Marketing Manager

Overview :

We are looking for a dynamic Business Growth Manager to lead the growth strategy for our B2C retail business of our flagship AI programs. The ideal candidate will be responsible for managing the P&L of the B2C segment and driving new channels of growth to enhance lead generation, acquisition, and customer retention. This is a cross-functional role that requires collaboration with teams across content, marketing, sales, customer success, and tech to

achieve the outlined business Responsibilities :

• P&L Management : Own and manage the P&L for the B2C business, ensuring growth targets, profitability, and efficient cost management.
• Lead Generation : Establish and scale new growth channels to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition.
• Cross-functional Collaboration : Work closely with content, marketing, sales, customer success, and tech teams to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution.
• Marketing & Campaign Optimization : Use tools like Google Analytics, marketing automation platforms, and affiliate platforms to track, measure, and optimize marketing campaigns, ensuring maximum ROI.
• Competitor and Market Analysis : Monitor market trends, conduct competitor analysis, and identify opportunities to differentiate our offerings and stay ahead of industry developments.
• KPIs and Reporting : Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed.
• Sales Funnel Optimization : Build and monitor sales funnels, ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle Graduate / Post Graduate
• Minimum 3 years of experience in a growth role within a B2C business, preferably in a startup environment.
• Strong experience managing P&L, driving lead generation, and scaling new growth channels.
• Good understanding of Google Analytics, marketing automation tools and affiliate marketing platforms.
• Proficient in competitor analysis, market research, and identifying growth opportunities.
• Ability to work collaboratively with cross-functional teams to drive growth initiatives.
• Excellent analytical, problem-solving, presentation and communication skills.
• Excellent knowledge of MS work, power point , excel and other tools,
• Knowledge and ability to use GenAI tools for automation of Relevant experience in an EdTech company or an AI company is a plus.

(ref : iimjobs.com)