FMCG sales manager (Ahmedabad)

Job Description

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FMCG (Fast-Moving Consumer Goods) job description varies by role but generally involves sales, marketing, and operations within the quick-turnover consumer goods sector, requiring skills like sales target achievement, client relationship management, market analysis, product promotion, and coordination with internal departments. Key duties often include meeting sales quotas, maintaining product visibility, developing new business, analyzing market trends, and coordinating with logistics to ensure efficient delivery and customer satisfaction.

Common Job Descriptions in FMCG

Sales Officer / Representative

Responsibilities : Drive sales for FMCG products by building client relationships, achieving sales targets, and expanding market share.

Duties : Visit retailers, ensure proper product merchandising, conduct market analysis to understand industry trends and competitor activity, and provide after-sales support.

Skills : Strong communication, negotiation, relationship-building, and sales reporting.

Marketing Executive

Responsibilities : Develop and implement marketing campaigns to increase product visibility and consumer interest.

Duties : Analyze market trends, conduct market research, coordinate with sales teams, and execute customer engagement initiatives and branding efforts.

Skills : Strategic thinking, market analysis, and marketing campaign execution.

FMCG Assistant Manager Store

Responsibilities : Oversee daily operations of a retail store to ensure high efficiency, manage inventory, and maintain customer satisfaction.

Duties : Supervise staff, execute sales strategies, monitor product displays, and ensure smooth operations.

Skills : Leadership, communication, inventory management, and problem-solving.

Area Sales Manager

Responsibilities : Achieve and exceed sales objectives for their assigned territory, often by leading a team of sales representatives.

Duties : Conduct business forecasting, benchmark performance against previous years and market conditions, and coordinate sales efforts with the broader team.

Skills : Leadership, territory management, forecasting, and performance analysis.

Key Responsibilities Across FMCG Roles

Sales Performance : Consistently meeting or exceeding sales targets and reporting on performance.

Customer & Market Relationships : Building and maintaining strong relationships with clients, distributors, and retailers.

Market Intelligence : Monitoring and analyzing market trends, competitor activities, and customer needs to identify new opportunities.

Coordination & Logistics : Working with internal departments, such as logistics and operations, to ensure product availability and timely delivery.

Promotional Activities : Participating in events, managing product displays, and implementing promotions to boost product awareness and sales.