Job Title : Team Leader - Social Media
Position Overview :
We are seeking a highly skilled and results-driven Social Media Team Leader (Organic) to lead our YouTube and Instagram organic marketing efforts. The ideal candidate will have a proven track record in driving audience growth, engagement, and organic lead generation through data-driven social media strategies. This role involves managing a team of Social Media Associates, each responsible for individual channels, and ensuring content, strategy, and communication align to achieve measurable business growth .
Qualifications & Competencies
- Proven track record with minimum 2 years in growing and managing an organic social media team
- Demonstrated ability to generate organic leads and contribute to measurable business growth .
- Expertise in social media analytics, keyword research, and content performance optimization.
- Proficiency with tools including vidIQ , Google Trends , and Manychat .
- Strong leadership, communication, and team management skills.
- Excellent understanding of audience behavior, storytelling, and platform-specific content trends.
- Strategic thinker with an analytical mindset and high attention to detail.
Key Responsibilities : Leadership & Team Management
Lead, mentor, and oversee a team of Social Media Associates managing individual channels (YouTube and Instagram).Define team goals, assign responsibilities, and ensure timely and high-quality execution of campaigns.Foster a culture of creativity, accountability, and performance excellence within the team.Strategy & Execution
Develop and implement organic content strategies to grow reach, engagement, and conversions on YouTube and Instagram.Ensure content aligns with brand voice, marketing objectives, and audience preferences.Utilize tools such as vidIQ , Google Trends , and Manychat to identify growth opportunities, trending topics, and automation possibilities.Coordinate with creative, content, and analytics teams to produce engaging video and social content that drives audience interaction and lead generation.Organic Lead Generation & Business Growth
Drive organic traffic and qualified leads through strategic content planning, SEO-aligned video descriptions, and optimized posting schedules.Implement effective audience nurturing workflows using tools like Manychat to convert engagement into measurable business outcomes.Continuously refine strategies to support overall marketing and revenue goals through organic growth initiatives.Performance Analysis
Monitor, analyze, and report on key performance metrics such as engagement rate, audience growth, watch time, lead conversion, and ROI.Translate insights into actionable recommendations for content optimization and audience retention.Stay updated on platform algorithm changes and best practices to maintain a competitive edge.Community Engagement
Oversee proactive community management across platforms, ensuring timely and brand-consistent interaction with followers.Cultivate meaningful relationships with audiences to build loyalty and advocacy.Key Performance Indicators (KPIs)
Organic follower and engagement growth on YouTube and Instagram.Lead generation and conversion metrics from organic sources.Improvement in content reach, retention, and watch time.Quality and consistency of content and team output.Contribution to overall marketing and business growth objectives.Skills Required
google trends , Keyword Research, social media analytics
