Full-Stack Growth Marketer

We’re looking for a

full-stack growth marketer

who can own and scale acquisition engine across both paid and non-traditional channels. This is a

high-ownership, high-impact role

ideal for someone who blends analytical depth with creative distribution instincts.

What You’ll Bring to the Table

1. Strong Performance Marketing Foundation

You deeply understand how to run and scale paid acquisition across :

LinkedIn, Meta, Google

Industry-specific legal platforms

Retargeting, attribution, CAC optimisation

Landing pages, audiences, funnels, and experimentation

You know how to turn paid channels into

predictable, scalable growth engines

2. A Broad, Creative Distribution Mindset

You think beyond Google + Meta. You know how to unlock new surfaces of growth such as :

Newsletters & Substack collaborations

Webinars, expert AMAs, and panel conversations

Niche legal communities and professional groups

Co-marketing with SaaS partners

Founder branding, thought leadership, and content amplification

Legal-tech influencers, podcasts, and association partnerships

3. Hands-On Ownership

You don’t wait for resources. You :

Set up and run campaigns yourself

Work with design / content teams

Manage budgets with discipline

Execute fast, iterate faster

What You’ll Do

1. Own Paid Performance Marketing

Lead LinkedIn, Meta, Google, and vertical channel campaigns end-to-end

Run structured A / B tests across audiences, creatives, messaging, and landing pages

Reduce CAC while increasing qualified demo volumes

Build a scalable, predictable paid acquisition engine

2. Expand Into New, High-Signal Growth Channels

Unlock non-traditional acquisition pathways :

Substack partnerships

Podcasts, YouTube creators, KOLs

Bar associations & legal groups

Webinars, industry events, niche communities

Co-marketing with complementary SaaS platforms

Turn experiments into

repeatable channel playbooks

3. Strengthen Our Content + Distribution Engine

Partner with brand marketing to amplify :

LinkedIn founder / brand thought leadership

Long-form blogs, product storytelling

Legal AI insights + trend content

Ensure content reaches the right legal audiences, in the right channels

Support high-quality webinars, workshops, and product sessions

4. Funnel Management & Measurement

Build dashboards tracking acquisition → activation → conversion

Partner with product to strengthen key conversion moments

Establish clarity in ROI, attribution, and channel performance

5. Cross-Functional Collaboration

Work closely with founders on category design and market positioning

Align with product + sales on messaging, segmentation, personas

Use market insights to sharpen channel strategy & targeting

What Success Looks Like (in Your First 6 Months)

You have :

Improved CAC efficiency across core paid channels

Scaled LinkedIn + Meta with meaningful demo uplift

Added

1–2 new, high-signal acquisition channels

Built a repeatable, high-leverage content distribution engine

Delivered weekly reporting with clear attribution & growth metrics

Established yourself as the

go-to owner for growth and acquisition

What You’ll Bring (Must-Have)

4–8 years in growth / performance marketing (SaaS / tech / startups preferred)

Hands-on operator with deep knowledge of LinkedIn, Meta, Google Ads

Strong command of segmentation, retargeting, landing page optimisation

Experience managing budgets and scaling omnichannel performance programs

Data-driven mindset with comfort working with dashboards & CAC / LTV models

Ability to blend paid + organic channels for holistic growth

Creative thinker who can find and scale non-obvious distribution paths

Comfortable working with founders and senior leaders in fast-paced environments

Bonus Points

Experience marketing to US / UK SMBs or professional services

Understanding of credibility-driven sectors (legal, consulting, finance)

Background in subscription or PLG growth motions

Prior experience at early-stage or high-growth startups