Assistant Manager - Social Media Marketing

Job Title : Assistant Manager- Social Media Marketing

Function : Marketing

Reports to position : Marketing Lead – Programmes

Location : Hyderabad

Band : A4

Job Purpose :

The Assistant Manager – Social Media Marketing will be responsible for owning and executing ISB's social media strategy for the PGP Suite of programmes. This role is at the heart of how ISB Admissions tells its story online; blending creative storytelling, editorial sharpness, and data-led execution to shape how prospective students, alumni, and stakeholders experience the programme brands.

The role demands a unique mix of content governance, publishing cadence, and channel-specific innovation. The ideal candidate will bring a social-first mindset, a passion for capturing authentic voices and moments, and the ability to align with stakeholders to deliver high-quality, engaging content across platforms.

This is both a creative and execution-focused role : from planning and shooting vox pops to managing content calendars and delivering insights that fuel growth. The Assistant Manager will play a pivotal role in driving year-on-year growth in social media performance, engagement, credibility, and organic reach for ISB's PGP Suite.

Job Outline

• Social Media Strategy & Execution : Design and deliver a data-driven social media plan aligned with business objectives. Own platform-specific strategies (Instagram, LinkedIn, YouTube, etc.), leveraging formats like reels, carousels, stories, and long-form AVs.
• Content Pipeline Ownership : End-to-end planning and coordination — from pre-production and event shoots to post-production with editors, ensuring quality and consistency in storytelling.
• Editorial Excellence & Brand Voice : Curate captions, narratives, and post descriptions that reflect ISB's programme brand values, resonate with target audiences, and drive engagement.
• Platform Governance : Manage publishing schedules, digital asset repositories, and content calendars, ensuring timeliness and consistency.
• Performance & Insights : Track engagement, CTRs, follower growth, and competitor benchmarks to refine strategies and introduce best practices.
• Stakeholder Engagement : Collaborate with internal teams, students, alumni, and external partners to source, curate, and amplify stories that showcase the PGP Suite experience.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

S.N, Key Responsibilities and % Time Spent

1 Ownership of Social Media Handles – Lead content planning and ensure consistent, high-engagement across social platforms. Manage publishing cadence, optimise engagement rates, ensure seamless execution of weekly planned Vs achieved content pieces, content distribution and scheduling, and drive community growth and interaction. - 30%

2 AVs Pre-Production & Production Management - Plan and manage AV / vox pop shoots end-to-end, including outreach, scheduling, and stakeholder coordination. Oversee on-ground logistics, troubleshoot issues, and manage smooth post-production handoffs with editors - from briefing through iteration. - 20%

3 Content Review, Quality Management & Publishing (incl. AV post-production) - Caption writing, programme brand voice alignment, and compliance. Manage digital assets and content repositories, coordinate seamlessly with editors for revisions, and ensure polished, high-quality outputs across formats. - 25%

4 Static Content & Brand-Aligned Storytelling + UGC Management - Develop visually aligned static posts, coordinate with students / alumni for features and testimonials, and manage graphics. Source and repurpose user-generated content from the ISB community to enhance engagement, while managing tagging and collaborations effectively. - 15%

5 Event Content Coverage + Competition Tracking - Capture and document key institutional events (e.g., O-Weeks, graduations, cultural festivals). Deliver timely, high-quality event content, benchmark against peer schools, and introduce best practices for continuous improvement. Maintain an organised repository of event assets. - 10%

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Skills Required

editorial skills