Student Enrollment Director

Job Purpose

We are seeking a proactive and target-driven Manager – Admissions & Engagement to drive student enrolments for our programmes. The role involves direct calling, lead nurturing, and counselling of prospective students, ensuring superior engagement across the admissions funnel.

This is an individual contributor role best suited for someone with strong sales orientation, counselling ability, and the persistence to achieve and exceed enrolment goals.

Job Outline

Key Responsibilities :

Lead Engagement & Counselling

• Own and drive prospective student interactions via outbound and inbound calls, emails, and counselling sessions.
• Nurture leads through multiple touchpoints, ensuring timely follow-ups and reduced drop-offs.
• Provide accurate programme details while maintaining the school’s premium positioning.
• Counsel and guide candidates through the application journey, addressing academic, career, and admissions-related queries.

Sales & Enrolment Conversion

Pipeline Management & Reporting

Stakeholder Collaboration

Qualities for Success

Job Specification

Knowledge / Education

Graduate / Post-Graduate

Specific Skills

Strong Communication &

Counselling, Lead Conversion & Sales Development

Relationship Building & Collaboration / Customer Orientation

CRM & Data Reporting (Salesforce / MS Excel)

Data Analytics

Adaptability & Continuous Improvement

Team Leadership & Coordination

Interpersonal Skills & Attention to Detail

Desirable Experience

6–10 years in admissions, sales, customer engagement.

Prior experience in EdTech / education is preferred.

Job Interface / Relationships :

Internal

External

Key Responsibilities and % Time Spent

Prospecting and Lead Nurturing - 40%

Enrolment Conversion - 30%

CRM Reporting & Funnel Management - 20%

Outreach / Event Support - 10%

Total Time Spent on All Responsibilities - 100%