Meta Ads Specialist

Company Description

Herbalmax Healthcare Private Limited, based in Gurugram, India, is known for its premium-quality, health-friendly products designed for modern urban lifestyles. The extensive product range includes weight loss solutions, natural hair-regain products, dietary supplements for stamina and muscle strength, and more. Herbalmax prioritizes outstanding product quality and exceptional customer service to build lasting relationships with its clients. The company's mission is to offer pure, natural, and convenient health products that foster customer loyalty and well-being.

Role Description

The Meta Ads Specialist will be responsible for planning, executing, and optimizing high-budget performance marketing campaigns across Meta platforms (Facebook & Instagram). The role involves managing ₹20L+ monthly ad spends , conducting deep audience and competitor analysis, and driving measurable ROI through advanced campaign strategies.

You will be accountable for improving key performance metrics (ROAS, CPL, CAC), running A / B tests, analyzing data, and presenting insights to stakeholders. The role requires close coordination with creative teams to develop high-converting ad assets and staying updated on Meta’s latest features and policies.

This position plays a critical part in scaling customer acquisition, retention, and remarketing funnels for a fast-growing D2C health & wellness brand.

Required Skills & Qualifications

• Proven experience managing minimum ₹20L monthly spend on Meta Ads
• Strong understanding of key performance metrics (ROAS, CAC, CTR, CPM, CVR, LTV)
• Hands-on experience with CBO, ABO, Dynamic Ads, Advantage+
• Proficiency in Meta Ads Manager, Google Analytics, and attribution tools
• Strong analytical abilities + proficiency in Excel / Google Sheets
• Ability to manage multiple campaigns under tight deadlines
• Excellent communication skills and a data-driven mindset
• Preferred Qualifications
• Experience in D2C / E-commerce marketing
• Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn)
• Knowledge of Shopify / WordPress , pixel setups, event tracking
• Experience scaling campaigns across different geographies

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