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Head of Ecommerce
Pinnacle Growth Consulting (PGC)Kolkata, IN1 day ago
Job descriptionPlan and optimize ads across platforms : Amazon AMS / Advertising, Flipkart Ads, Myntra / Nykaa Ads, Blinkit / Zepto Ads. Set up and manage campaigns, audiences, and auto / manual bidding strategies. Own performance targets : ROAS / ACOS, CPC / CPA, share of voice, and new-to-brand acquisition. Run experiments, A / B tests, and incrementality tests to optimize performance. Manage inventory and fulfillment operations : cluster / FC allocation, stock health monitoring, POs / ASN, GRN verification, improving OTIF, reducing OOS and ageing inventory. Plan and execute promotions & events : SPI, coupons, bank offers, lightning deals, and peak sale events. Launch and scale brands on international platforms by ensuring compliance (tax, logistics, content). Set up pricing, shipping SLAs, and define market-specific growth roadmaps. Build and automate dashboards tracking sales, traffic, conversion, OOS, return rate, ad efficiency, and contribution margin. Convert data into actionable insights; conduct cohort, SKU-level, and geo / cluster analyses. Build demand plans in collaboration with supply teams. Serve as the SPOC for client brand teams, marketplace category managers, warehouse / 3PL partners, creative teams, and finance. Drive timelines, ensure documentation and compliance, and close loops on action items. GMV / Net Sales, Contribution Margin, ROAS / ACOS, TACOS Traffic → CVR funnel, CTR, CPC, CPA Fill Rate, OTIF, OOS%, Inventory Turns, Ageing Buy-Box %, Share of Voice, Rating / Review velocity Return / Claim Rate, Cancellation Rate 5–7 years in marketplace account management / performance marketing across Amazon / Flipkart / Myntra / Nykaa and quick-commerce (Blinkit / Zepto). Hands-on with AMS, Flipkart Ads, and quick-commerce ad consoles; strong promo / pricing chops. Solid operational rigor : FC / cluster planning, PO cycles, ASN / GRN checks, inventory reconciliation, and SLA management. Proven P&L ownership and comfort with financial modeling (pricing ladders, discount structures, CM calculations). Advanced Excel / Google Sheets; comfort with SQL or BI tools (Power BI / Tableau / Looker Studio) is a plus. Strong stakeholder management and communication; experience running WBR / MBR and senior-level reviews. Bachelor’s degree; MBA is a plus.
Location : Aerocity, Delhi (Hybrid; frequent client site visits)
Experience : 5–7 years
Compensation : ₹12–15 LPA + performance incentives
About Pinnacle Growth Consulting
Pinnacle Growth Consulting partners with high‑growth D2C and eCommerce brands to accelerate their business through strategy, digital marketing, performance optimization, and data‑driven decision‑making. We’re a performance‑first consulting firm committed to delivering measurable outcomes, not just reports.
About the Role
Own end-to-end growth and operations for multiple brands across Indian quick-commerce
and fashion / beauty marketplaces (Amazon, Flipkart, Myntra, Blinkit, Zepto) and select
global marketplaces. You’ll be the single point of contact, accountable for strategy,
timelines, and performance outcomes, while driving execution with internal teams and
partner stakeholders.
Key Responsibilities
Business Ownership
- Own P&L for assigned brand accounts : forecasting, target-setting, tracking contribution margin, and driving profitability levers (pricing, promotions, assortment, ad efficiency, returns).
- Lead Weekly & Monthly Business Reviews (WBR / MBR) : publish dashboards, insights, root-cause analyses, and action plans.
Marketplace & Quick Commerce Management
Global Marketplaces
Analytics and Reporting
Stakeholder Management
What You’ll Track (Sample KPIs)
Requirements
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Head Of Head • Kolkata, IN
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