Search Marketing Specialist

Company Description

At Digital Wolf, we are a team of innovative and passionate digital marketers dedicated to driving business growth in the dynamic online marketplace. Our mission is to help companies achieve their goals through personalized digital marketing strategies, the latest technology, and a customer-first approach. By combining expertise with creativity, we empower clients to thrive and succeed in the ever-evolving digital landscape. Join our visionary team and become part of our exciting journey.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist located in Kolkata. The SEO Specialist will be responsible for executing day-to-day SEO tasks, including conducting keyword research, performing SEO audits, developing and implementing link-building strategies, and optimizing on-page SEO elements. Additionally, analyzing web analytics to refine strategies and enhance website performance will be key responsibilities.

Qualifications

• 1–2 years of hands-on SEO experience (agency or in-house).
• Knowledge of SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
• Basic understanding of HTML, CSS, and website structure for SEO optimization.
• Proficiency in Keyword Research and On-Page SEO optimization
• Experience performing SEO Audits to identify and address website performance challenges
• Skill in developing and implementing Link Building strategies
• Competence in using Web Analytics to track, assess, and improve website traffic performance
• Strong analytical mindset and problem-solving skills
• Up-to-date knowledge of search engine algorithms and SEO best practices
• Bachelor’s degree in Digital Marketing, Computer Science, or a related field is preferred