Strategic Imperative :
- Work Closely with the target surgeons ( Neuro-Surgery, CTVS, Plastic and GS ) & drive following strategic imperatives
- Awareness : Professionals understand which high-end H / S product to use when.
- Consideration : Professionals choose Baxter's high-end hemostat earlier instead of persisting with low-end
- Preference : Professionals utilize Baxter sealants more often at close.
Planning
Monthly account wise planning of secondary sales leading to primary sales for their territory / accountsWeekly planning for coverage and callsMonthly / quarterly sales forecast for defined territoryQuarterly activation planningExecution
Drives adherence to SFE processes : , Call average, customer coverage, working days, SME trackers, prescription tracker, secondary sales and product sampling / demonstrationsTo track all product and service quality related complaints and coordinate with National / Sales Manager / quality to ensure formal response and closure to complaints report it to PV & QualityCompetition & Market Mapping Track and gather market data, no. of indicated surgeries, gather and analyze competitor activitiesP5 Implementation – Implementation of Marketing strategy and activations as per defined GTMIdentify and drive business development initiatives in his / her current / new accounts including training and education of paramedical staffEnsure speedy and adequate availability of products in his / her accountsSkills Required
Sales, Business Development