Online Marketing Assistant

Key Responsibilities :

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
• Conduct keyword research to identify high-potential keywords and integrate them into website content, meta tags, and headings.
• Perform regular SEO audits to detect and resolve technical issues, improving crawlability and site structure.
• Collaborate with the content team to develop optimized, high-quality content aligned with SEO goals.
• Manage off-site SEO, including link-building campaigns, outreach, and digital PR strategies to enhance domain authority.
• Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Moz, or Ahrefs.
• Track and report key performance metrics such as traffic, keyword rankings, CTR, bounce rate, and conversion rate.
• Work closely with web developers and designers to implement SEO recommendations and ensure technical compliance.
• Align SEO strategies with overall digital marketing goals in collaboration with the broader marketing team.
• Identify and resolve SEO-related issues including slow page load times, broken links, mobile usability, and duplicate content.
• Stay current with algorithm updates and industry best practices to maintain competitive positioning.
• Research and implement innovative trends such as mobile-first indexing, schema markup, and voice search optimization.

Skills Required

Off-Page SEO, Link Building, conversion tracking