Social Media Manager

Role Overview

Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships. Key Responsibilities

Retention-Focused Social Strategy

Develop social media strategies that support customer retention objectives

Create content calendars focused on customer education, community building, and loyalty

Plan and execute customer success stories and user-generated content campaigns

Implement social media customer service and support strategies

Community Management

Build and nurture online communities around D2C brands

Manage customer interactions, reviews, and feedback across platforms

Create engagement strategies that encourage repeat customers to advocate for brands

Develop loyalty and referral program promotion through social channels

Content Creation & Curation

Create educational and entertaining content that adds value beyond product promotion

Develop customer onboarding content for new purchasers

Create behind-the-scenes content that builds brand connection and loyalty

Curate user-generated content and customer testimonials

Cross-Channel Integration

Align social media content with email and WhatsApp campaigns

Support retention campaigns through social media promotion

Drive traffic to loyalty programs and retention-focused landing pages

Integrate social media with customer lifecycle marketing efforts

Key Performance Indicators

• Social media engagement rates and community growth
• Customer retention attribution from social media activities
• User-generated content volume and engagement
• Social media customer service response time and satisfaction
• Cross-channel campaign integration effectiveness