Design Specialist

Job Description

A. Job Purpose

As our Design Specialist , you will lead and guide the creative design team in developing visually stunning, user-centric, and brand-consistent designs across digital platforms.

This role demands a strong balance of graphic design creativity , web design proficiency , and UI / UX expertise to deliver impactful experiences that enhance brand visibility and digital engagement.

You will be responsible for conceptualizing and executing designs for social media, website, app, email marketing, and online marketplaces—ensuring seamless visual storytelling and a cohesive brand experience across all touchpoints.

B. Key Responsibilities

1. Design Strategy & Brand Consistency

Develop and implement a comprehensive design strategy covering digital platforms such as social media, website, app, emailers, and marketplaces (Amazon, Nykaa, etc.).

Maintain brand integrity and visual consistency across all channels.

Stay up to date with design trends, tools, and UI / UX best practices to ensure innovative and competitive creative output.

2. Design Execution & Quality Control

Lead and review the creation of high-quality digital assets, including :

Social media creatives, campaign ads, and motion graphics

Website and app UI / UX layouts

Product pages, banners, and marketing collaterals for marketplaces

Emailers, landing pages, and other digital marketing materials

Ensure all designs meet brand guidelines, design excellence, and functionality standards.

Implement scalable design systems and templates to streamline workflow and maintain quality.

3. Cross-Functional Collaboration

Work closely with Marketing, Product, Tech, and CRM teams to translate business goals and user insights into effective design solutions.

Support marketing campaigns and product launches with strategic creative inputs.

Communicate design rationale, timelines, and progress updates clearly to stakeholders and leadership.

4. Team Leadership & Mentorship

Lead, mentor, and inspire a team of graphic and UI / UX designers.

Manage workload allocation, prioritize projects, and ensure timely delivery.

Identify training opportunities and encourage continuous skill enhancement within the team.

Foster a creative, collaborative, and high-performance design culture.

5. Design Evaluation & Continuous Improvement

Evaluate creative performance using metrics such as engagement rate, CTR, and conversion.

Gather user and stakeholder feedback to refine and improve design outcomes.

Explore automation tools, plugins, and design systems to enhance efficiency and scalability.

C. Skills & Qualifications

Bachelor’s / Master’s degree in Design, Visual Communication, or a related field.

5+ years of professional experience in graphic design, web design, and UI / UX , with at least 1–2 years in a leadership role.

Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects) , Figma , or Sketch .

Strong understanding of web and mobile design principles , responsive layouts, and user-centered design.

Excellent sense of aesthetics, typography, color, and layout.

Strong communication, collaboration, and project management skills.

D. Key Attributes

Creative thinker with strategic vision.

Eye for detail and quality.

Leadership and team-building mindset.

Adaptability to fast-paced digital environments.

Passion for innovation and continuous learning.

Requirements

Bachelor’s degree (mandatory) in Design, Visual Communication, Fine Arts, or a related field.

5+ years of professional experience in graphic design, web design, and UI / UX , with at least 1–2 years in a leadership or senior design role.

Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects) , Figma , and Sketch .

Strong understanding of responsive web design principles , UI / UX best practices , and digital branding .

Excellent aesthetic sense, typography, color theory, and layout composition.

Strong communication, collaboration, and project management skills.

Requirements

This is a strategic and insight-driven role within the Founder’s Office, responsible for defining and advancing the creative and content direction of the brand to power its next phase of growth. As a key strategic partner, the role requires vision, creativity, and the ability to translate insights into compelling narratives and high-performing creative campaigns across platforms. The EIR will lead the articulation of brand storytelling, campaign themes, and content architecture, ensuring synergy between brand identity, customer experiences, and business goals. This role acts as a bridge between strategic thinking and creative execution, directly influencing marketing performance and engagement outcomes.